Naveen Jindal School of Management
Master of Science in Marketing
36 semester credit hours minimum
Faculty
Professors: Ashiq Ali, Sanjay Jain, Dmitri Kuksov, Nanda Kumar, Seung-Hyun Lee, Syam Menon, B. P. S. Murthi, Ram C. Rao, Upender Subramanian, Ying Xie
Associate Professors: Harpreet Singh, Zhe (James) Zhang
Assistant Professors: Khai Chiong, Joonhwi Joo, Tongil Kim, Xinyao Kong, Samir Mamadehussene, Radha Mookerjee, Shervin Tehrani, Wensi Zhang
Clinical Professors: Abhijit Biswas, Howard Dover, William Hefley, Sonia Leach, Daniel Rajaratnam, Kannan Ramanathan, Mark Thouin, Fang Wu, Laurie L. Ziegler
Clinical Associate Professors: Parneet Pahwa, Carolyn Reichert, Avanti P. Sethi
Clinical Assistant Professor: Moran Blueshtein
Professor of Instruction: Semiramis Amirpour
Associate Professors of Instruction: Judd Bradbury, Monica E. Brussolo, Maria Hasenhuttl, Julie Haworth
Professors of Practice: Alexander Edsel
Assistant Professor of Practice: Guido Tirone
Degree Requirements
The Master of Science in Marketing (MS MKT) is a minimum 36 semester credit hour degree program that is designed to meet the needs of students in today's data-driven marketplace, in which the exponential growth in data generated from store scanners and web transactions, navigation, search, and more recently, social media, requires new marketing skills and knowledge. Students may choose from any of the tracks listed below as part of their degree program.
- Advertising and Brand Management
- Consumer & Shopper Insights
- Digital Advertising and Marketing
- Marketing Analytics
- Marketing Management
- Product Management
To apply for this degree program, an undergraduate degree is required (all majors are considered). Students must maintain a 3.0 grade-point average (GPA) in both core courses and in all graduate courses taken in the degree program, excluding program prerequisites to qualify for the MS degree. Students can also obtain a double MS and MBA degree by taking a total of 63 semester credit hours (assuming they meet all the degree requirements for both programs).
Prerequisite
Students pursuing the Master of Science in Marketing degree program must complete one semester credit hour of the MAS 6102 Professional Development course. Degree credit is not earned for program prerequisites. However, the grade achieved in prerequisites will count toward the student's grade-point average (GPA). As a degree-seeking student, all program prerequisites must be satisfied within the first semester of graduate study.
Course Requirements
Core Courses: 15 semester credit hours
MKT 6301 Marketing Management
MKT 6309 Marketing Data Analysis and Research
MKT 6310 Consumer Behavior Science and Practice
MKT 6339 Capstone Marketing Decision Making
or MKT 6350 Marketing Strategy and Game Theory Framework
Choose from one of the following statistics courses:
MKT 6379 Marketing by Numbers
or OPRE 6301 Statistics and Data Analysis (suggested for the Consumer and Shopper Insights track)
or OPRE 6359 Advanced Statistics for Data Science (suggested for the Marketing Analytics track)
Note that statistics is a required prerequisite for many analytics courses in JSOM. If a student takes MKT 6379 Marketing by Numbers and decides later to also take OPRE 6359, MKT 6379 Marketing by Numbers will remain as their core class.
Students however may use OPRE 6359 as the unrestricted course/prefix three-semester credit hour master's level course within JSOM as an elective in the degree plan.
Specialized Tracks: 21 semester credit hours
Choose from one of the following five specialized tracks or from the Marketing Management Track. Tracks are for guidance and informational purposes; they will not appear on your degree or transcript. Students may change tracks as long as they can complete the plan requirements. The Marketing Management track offers the most flexibility for those wishing to change tracks or combine courses from different tracks. Students pursuing the degree entirely online should follow the Marketing Management track given that the other five specialized tracks may not have all the courses available online. Students may substitute only one three-semester credit hour master's-level course from any unrestricted course/ prefix offered within JSOM as an elective in the degree plan.
Advertising and Branding Track
Advertising and Branding Core Courses (12 semester credit hours)
MKT 6321 Interactive and Digital Marketing
MKT 6330 Brand Management
MKT 6332 Advertising and Promotional Strategy
MKT 6343 Social Media Marketing and Insights
Advertising and Branding Elective Courses (9 semester credit hours)
MKT 6340 Marketing Projects
MKT 6352 Marketing Web Analytics and Insights
MKT 6353 Customer Analytics and Insights
MKT 6V98 Marketing Internship
MKT 6V99 Special Topics in Marketing
Choose any one three-semester credit hour ENTP, MKT, or IMS prefix elective course from any track or catalog year.
Consumer and Shopper Insights Track
Consumer and Shopper Insights Core Courses (6 semester Credit hours)
MKT 6353 Customer Analytics and Insights
OPRE 6332 Spreadsheet Modeling and Analytics
Consumer & Shopper Insights Elective Courses (15-semester credit hours), at least six semester credit hours must have an MKT prefix.
MKT 6321 Interactive and Digital Marketing
MKT 6334 Digital Sales Strategy
MKT 6336 Pricing Analytics
MKT 6340 Marketing Projects
MKT 6343 Social Media Marketing and Insights
MKT 6345 Quantitative Marketing Decision-Making
MKT 6346 Marketing Retail Analytics
MKT 6347 Marketing Analytics Project
MKT 6349 MarTech Ecosystem
MKT 6352 Marketing Web Analytics and Insights
MKT 6373 Introduction to Programming for Analytics
MKT 6384 Advanced Marketing Web Analytics and Insights
MKT 6V98 Marketing Internship
MKT 6V99 Special Topics in Marketing
BPS 6360 Management and Organizational Consulting: Theory and Practice
BUAN 6320 Database Foundations for Business Analytics
or MIS 6320 Database Foundations
MECO 6303 Business Economics
MIS 6356 Business Analytics with R
MIS 6378 Customer Relationship Management with Salesforce
MIS 6380 Data Visualization
MIS 6392 Causal Analytics and A/B Testing
OPRE 6362 Project Management in Engineering and Operations
Choose any one three-semester credit hour ENTP, MKT, BUAN, MIS, or OPRE prefix elective course from any JSOM course, track, or catalog year.
Digital Advertising and Marketing Track
Digital Advertising and Marketing Core Courses (12 semester credit hours)
MKT 6321 Interactive and Digital Marketing
MKT 6343 Social Media Marketing and Insights
MKT 6352 Marketing Web Analytics and Insights
MKT 6374 eCommerce and Marketing Automation
Digital Advertising and Marketing Elective Courses (9 semester credit hours)
Tier I Electives (most relevant to this track)
MKT 6332 Advertising and Promotional Strategy
MKT 6334 Digital Sales Strategy
MKT 6349 MarTech Ecosystem
MKT 6384 Advanced Marketing Web Analytics and Insights
MIS 6396 User Experience Design
MKT 6V99 Special Topics in Marketing
MIS 6392 Causal Analytics and A/B Testing
Tier II Electives
MKT 6340 Marketing Projects
MKT 6345 Quantitative Marketing Decision-Making
MKT 6353 Customer Analytics and Insights
MKT 6V98 Marketing Internship
IMS 6314 Global E-Business Marketing
MIS 6378 Customer Relationship Management with Salesforce
Choose any one three-semester credit hour MKT, BUAN, ENTP, MIS, or OPRE prefix elective course from any degree plan, track, or catalog year.
Marketing Analytics Track
Marketing Analytics Core Courses (6 semester credit hours)
MKT 6337 Predictive Analytics for Data Science
MKT 6345 Quantitative Marketing Decision-Making
Marketing Analytics Elective Courses (15 semester credit hours), at least six semester credit hours must have a MKT prefix.
MKT 6336 Pricing Analytics
MKT 6340 Marketing Projects
MKT 6346 Marketing Retail Analytics
MKT 6347 Marketing Analytics Project
MKT 6352 Marketing Web Analytics and Insights
MKT 6373 Introduction to Programming for Analytics
MKT 6384 Advanced Marketing Web Analytics and Insights
MKT 6V98 Marketing Internship
MKT 6V99 Special Topics in Marketing
BUAN 6312 Applied Econometrics and Time Series Analysis
BUAN 6320 Database Foundations for Business Analytics
or MIS 6320 Database Foundations
BUAN 6335 Organizing for Business Analytics Platforms
BUAN 6340 Programming for Data Science
BUAN 6341 Applied Machine Learning
BUAN 6346 Big Data
BUAN 6347 Advanced Big Data Analytics
BUAN 6357 Advanced Business Analytics With R
BUAN 6398 Prescriptive Analytics
HMGT 6334 Healthcare Analytics
MECO 6312 Applied Econometrics and Time Series Analysis
MIS 6356 Business Analytics with R
MIS 6357 Advanced Business Analytics with R
MIS 6380 Data Visualization
MIS 6392 Causal Analytics and A/B Testing
OPRE 6332 Spreadsheet Modeling and Analytics
OPRE 6398 Prescriptive Analytics
Choose any one three-semester credit hour MKT, BUAN, MECO, MIS, or OPRE prefix elective course from any degree plan, track, or catalog year.
Product Management Track
Product Management Core Courses (9 semester credit hours)
MKT 6329 Product Management and New Product Development
or MKT 6375 Technology and New Product Development
MKT 6330 Brand Management
MKT 6336 Pricing Analytics
Product Management Elective Courses (12 semester credit hours), at least six semester credit hours must have an MKT prefix.
Tier I Electives (most relevant to this track)
BPS 6360 Management and Organizational Consulting: Theory and Practice
MIS 6393 Foundations of Digital Product Management
ENTP 6388 Managing Innovation within the Corporation
MIS 6360 Agile Project Management
MIS 6396 User Experience Design
MKT 6345 Quantitative Marketing Decision-Making
MKT 6380 Market Entry Strategies
OPRE 6362 Project Management in Engineering and Operations
Tier II Electives
ENTP 6360 Startup Launch I
ENTP 6370 Innovation and Entrepreneurship
ENTP 6390 Business Model Innovation
IMS 6310 International Marketing Decision Making
MKT 6332 Advertising and Promotional Strategy
MKT 6334 Digital Sales Strategy
MKT 6340 Marketing Projects
MKT 6346 Marketing Retail Analytics
MKT 6V98 Marketing Internship
MKT 6V99 Special Topics in Marketing
Choose any one three-semester credit hour MKT, BPS, ENTP, or OPRE prefix elective course from any degree plan, track, or catalog year.
Marketing Management Track: 21 semester credit hours
This track has no core courses. Students may select any twenty-one (21) semester credit hours from the courses below. However, at least nine (9) semester credit hours must be from courses with the MKT prefix.
Marketing Area Courses (at least nine semester credit hours)
MKT 6321 Interactive and Digital Marketing
MKT 6329 Product Management and New Product Development
MKT 6330 Brand Management
MKT 6332 Advertising and Promotional Strategy
MKT 6334 Digital Sales Strategy
MKT 6336 Pricing Analytics
MKT 6337 Predictive Analytics for Data Science
MKT 6340 Marketing Projects
MKT 6343 Social Media Marketing and Insights
MKT 6345 Quantitative Marketing Decision-Making
MKT 6346 Marketing Retail Analytics
MKT 6347 Marketing Analytics Project
MKT 6349 MarTech Ecosystem
MKT 6352 Marketing Web Analytics and Insights
MKT 6353 Customer Analytics and Insights
MKT 6373 Introduction to Programming for Analytics
MKT 6374 eCommerce and Marketing Automation
MKT 6380 Market Entry Strategies
MKT 6382 Professional Selling I
MKT 6V98 Marketing Internship
MKT 6V99 Special Topics in Marketing
Choose any MKT prefix course from any track or future catalog years.
Non-Marketing Area Courses
ACCT 6301 Financial Accounting
ACCT 6305 Accounting for Managers
BPS 6332 Strategic Leadership
BPS 6360 Management and Organizational Consulting: Theory and Practice
BUAN 6312 Applied Econometrics and Time Series Analysis
BUAN 6320 Database Foundations for Business Analytics
BUAN 6335 Organizing for Business Analytics Platforms
BUAN 6340 Programming for Data Science
BUAN 6341 Applied Machine Learning
BUAN 6345 SAP Analytics
BUAN 6346 Big Data
BUAN 6347 Advanced Big Data Analytics
BUAN 6357 Advanced Business Analytics With R
BUAN 6398 Prescriptive Analytics
ENTP 6360 Startup Launch I
ENTP 6370 Innovation and Entrepreneurship
ENTP 6375 Technology and New Product Development
or MIS 6393 Foundations of Digital Product Management
ENTP 6380 Market Entry Strategies
ENTP 6388 Managing Innovation within the Corporation
ENTP 6390 Business Model Innovation
FIN 6301 Financial Management
HMGT 6334 Healthcare Analytics
IMS 6310 International Marketing Decision Making
IMS 6314 Global E-Business Marketing
IMS 6360 International Strategy Analysis and Techniques
MECO 6303 Business Economics
MECO 6312 Applied Econometrics and Time Series Analysis
MIS 6320 Database Foundations
MIS 6356 Business Analytics with R
MIS 6357 Advanced Business Analytics with R
MIS 6360 Agile Project Management
MIS 6378 Customer Relationship Management with Salesforce
MIS 6380 Data Visualization
MIS 6392 Causal Analytics and A/B Testing
MIS 6396 User Experience Design
OB 6301 Organizational Behavior
OB 6332 Negotiation and Dispute Resolution
OPRE 6332 Spreadsheet Modeling and Analytics
OPRE 6341 Retail Operations
OPRE 6359 Advanced Statistics for Data Science
OPRE 6362 Project Management in Engineering and Operations
OPRE 6398 Prescriptive Analytics
Choose any one three-semester credit hour BPS, BUAN, ENTP, IMS, MECO, MIS, or OPRE prefix course from any degree plan, track, or catalog year.