Naveen Jindal School of Management
Global Business and Marketing (Double Major) (BS)
Bachelor of Science in Global Business and Marketing (Double Major)
Degree Requirements (128 semester credit hours)1
The Bachelor of Science in Global Business (BS GB) and Bachelor of Science in Marketing (BS MKT) double major is a minimum 128 semester credit hours degree program that prepares students to address marketing issues in global markets. The program emphasizes building key skills and competencies of global marketing professionals such as cross-cultural communication, market research, and digital marketing. Students also gain analytical decision-making and problem-solving skills through real-life consulting and global supply chain projects, and internships.
A minimum of 9 semester credit hours must be earned during a semester of study abroad. Any 9 semester credit hours from the degree plan may be chosen, however, students should be aware that study abroad courses are subject to a pre-approval process to ensure transferability.2
Professors: Ashiq Ali @axa042200, Alain Bensoussan @axb046100, Gary Bolton @gxb122130, Metín Çakanyildirim @metin, Huseyin Cavusoglu @huseyin, Daniel A. Cohen @dac101000, William M. Cready @wmc041000, Milind Dawande @milind, Theodore E. Day @tday, Gregory G. Dess @ggd021000, Umit G. Gurun @ugg041000, Ernan E. Haruvy @eeh017200, Varghese S. Jacob @vjacob, Sanjay Jain @sxj164830, Ganesh Janakiraman @gxj091000, Elena Katok @emk120030, Dmitri Kuksov @dgk120030, Nanda Kumar @nkumar, Seung-Hyun Lee @sxl029100, Stanley Liebowitz @liebowit, Zhiang (John) Lin @zlin, Sumit K. Majumdar @skm021100, Syam Menon @sxm021300, Vijay S. Mookerjee @vijaym, B. P. S. Murthi @murthi, Vikram Nanda @vkn150030, Özalp Özer @oxo091000, Mike W. Peng @mxp059000, Hasan Pirkul @hpirkul, Suresh Radhakrishnan @sradhakr, Srinivasan Raghunathan @sraghu, Ram C. Rao @rrao, Brian Ratchford @btr051000, Michael J. Rebello @mjr071000, Sumit Sarkar @sumit, Suresh P. Sethi @sethi, Kathryn E. Stecke @kes021000, Riki Takeuchi @rxt173730, Wing Kwong (Eric) Tsang @wkt071000, Harold Zhang @hxz054000, Zhiqiang (Eric) Zheng @zxz062000
Professor Emeritus: Dale Osborne @dosborne
Clinical Professors: John Barden @jpb063000, Britt Berrett @brb051000, Abhijit Biswas @axb019100, Ranavir Bose @rxb132730, Pamela Foster Brady @pxf090020, Shawn Carraher @smc130730, Larry Chasteen @chasteen, Paul Convery @pxc141930, David Cordell @dmc012300, Kutsal Dogan @kxd025000, Howard Dover @hfd021000, Forney Fleming III @fwf081000, John Gamino @jpg140630, Randall S. Guttery @rxg112530, Charles Hazzard @cxh056000, William Hefley @weh150130, Robert Hicks @rfh041000, Gerald (Jerry) Hoag @jhoag, Marilyn Kaplan @mkaplan, Ching-Chung Kuo @cxk162830, Sonia Leach @sel120030, Peter Lewin @plewin, Jeffrey Manzi @jxm158130, John F. McCracken @jfm, Dennis McCuistion @dxm094000, Diane S. McNulty @dmcnulty, Divakar Rajamani @dxr020100, Daniel Rajaratnam @dxr143430, David Ritchey @davidr, Rajiv Shah @rxs079000, Mark Thouin @mxt083000, Keith Thurgood @klt160130, Jeff Weekley @jaw160330, Habte Woldu @wolduh, Fang Wu @fxw052000, Laurie L. Ziegler @ziegler
Associate Professors: Nina Baranchuk @nxb043000, Norris Bruce @nxb018100, Jianqing Chen @jxc111031, Zhonglan Dai @zxd051000, Rebecca Files @rlf092000, Xianjun Geng @xxg091000, J. Richard Harrison @harrison, Dorothée Honhon @dbh130130, Kyle Hyndman @tdp062000, Surya N. Janakiraman @suryaj, Robert L. Kieschnick Jr. @rkiesch, Atanu Lahiri @axl144730, Jun Li @jxl128031, Ningzhong Li @nxl124130, Lívia Markóczy @lxm055000, Amit Mehra @axm078200, Toyah Miller @tlm140330, Ramachandran (Ram) Natarajan @nataraj, Naim Bugra Ozel @nbo150030, H. Dennis Park @hxp174230, Valery Polkovnichenko @vxp065000, Cuili Qian @cxq170330, Orlando C. Richard @pretty, Young U. Ryu @ryoung, Gil Sadka @gxs143630, Jane Salk @jes025000, Harpreet Singh @hxs104000, David J. Springate @spring8, Upender Subramanian @uxs092000, Kelsey D. Wei @kdw061000, Han (Victor) Xia @hxx110930, Jun Xia @jxx132030, Ying Xie @yxx124930, Yexiao Xu @yexiaoxu, Alejandro Zentner @axz051000, Jieying Zhang @jxz146230, Yuan Zhang @yxz122931, Feng Zhao @fxz082000, Yibin Zhou @yxz066000
Clinical Associate Professors: Shawn Alborz @sxa063000, Steven Guengerich @sxg172931, Lale Guler @lxg152230, Dawn Owens @dmo130130, David Parks @dxp153830, Carolyn Reichert @carolyn, Avanti P. Sethi @asethi, Kelly Slaughter @kts130030, Jeanne Sluder @jis081000, James Szot @jxs011100, McClain Watson @jmw077000
Assistant Professors: Mehmet Ayvaci @mua120030, Qi (George) Chen @qxc171130, Khai Chiong @kxc173030, Emily Choi @exc113230, Bernhard Ganglmair @bxg107120, Nathan Goldman @ncg160030, Ying Huang @yxh124430, Sora Jun @sxj177030, Sheen Levine @ssl140530, Meng Li @mxl120531, Xiaolin Li @xxl157230, Maria Loumioti @mxl175830, Jean-Marie Meier @jmm172030, Radha Mookerjee @rvm019000, Anyan Qi @axq140430, Alejandro Rivera Mesias @axr150331, Alessio Saretto @axs125732, Simon Siegenthaler @sxs177933, Serdar Simsek @axs158032, Shaojie Tang @sxt146930, Christian Von-Drathen @cxv141430, Shouqiang Wang @sxw163830, Malcolm Wardlaw @mxw116330, Junfeng Wu @jxw175430, Steven Xiao @sxx150930, Shengqi Ye @sxy143530, Nir Yehuda @nxy130530, Zhe (James) Zhang @zxz145430, Xiaofei Zhao @xxz137630
Clinical Assistant Professors: Athena Alimirzaei @axa134231, Christina (Krysta) Betanzos @clb120030, Moran Blueshtein @mxb135230, Judd Bradbury @jdb101000, Jerome Gafford @jmg171130, Ayfer Gurun @axg119030, Maria Hasenhuttl @h1562, Julie Haworth @haworth, Jeffery (Jeff) Hicks @jnh061000, Revansiddha Khanapure @rbk160130, Kristen Lawson @kal110030, Kathryn Lookadoo @kxl164330, Liping Ma @lxm133730, Sarah Moore @sem054000, Ravi Narayan @rln130030, Parneet Pahwa @pxp030100, Jason Parker @jap090020, Drew Peabody @sdp093020, Nassim Sohaee @nxs045000
Senior Lecturers: Semiramis Amirpour @sxa130731, Frank Anderson @fwa012000, Vivek Arora @vxa081000, Tiffany A. Bortz @tabortz, Richard Bowen @rxb073100, Monica E. Brussolo @meb049000, Juliann Chapman @jgc160130, George DeCourcy @gad075000, Eugene (Gene) Deluke @gxd052000, Alexander Edsel @ade012000, Amal El-Ashmawi @ahe013000, Carol Flannery @flannery, Mary Beth Goodrich @goodrich, Thomas (Tom) Henderson @txh093000, Jennifer G. Johnson @jxj091000, Jackie Kimzey @jxk092000, Chris Linsteadt @ccl019000, Joseph Mauriello @jam151430, Victoria D. McCrady @vdm130030, Edward Meda @exm150330, Robert (Stephen) Molina @sxm163630, Prithi Narasimhan @pxn152330, Mohammad Naseri Taheri @mxn121930, Madison Pedigo @mfp013000, Matt Polze @mmp062000, James Richards @jrr013500, Debra Richardson @dlr150330, Anindita Roy Bardhan @axb149330, Kashif Saeed @kxs147230, Margaret Smallwood @meg012400, Steven Solcher @sjs107020, Luell (Lou) Thompson @lot013000, Amy L. Troutman @amybass, Robert Wright @rgw091000, Kathy Zolton @kxz121730, Hubert Zydorek @hxz120930
I. Core Curriculum Requirements: 42 semester credit hours3
Communication: 6 semester credit hours
COMM 1311 Survey of Oral and Technology-based Communication
Mathematics: 3 semester credit hours
Life and Physical Sciences: 6 semester credit hours
Select any 6 semester credit hours from Life and Physical Sciences core courses (see advisor and degree requirements)
Language, Philosophy and Culture: 3 semester credit hours
Select any 3 semester credit hours from Language, Philosophy and Culture core courses (see advisor)
Creative Arts: 3 semester credit hours
Select any 3 semester credit hours from Creative Arts core courses (see advisor)
American History: 6 semester credit hours
Select any 6 semester credit hours from American History core courses (see advisor)
Government / Political Science: 6 semester credit hours
GOVT 2305 American National Government
GOVT 2306 State and Local Government
Social and Behavioral Sciences: 3 semester credit hours7
Component Area Option: 6 semester credit hours7
Choose two of the following:7
II. Major Requirements: 83 semester credit hours
Major Preparatory Courses: 12 semester credit hours beyond Core Curriculum7
STAT 3360 Probability and Statistics for Management and Economics
or OPRE 3360 Managerial Methods in Decision Making Under Uncertainty
Major Core Courses: 26 semester credit hours
BCOM 3310 Business Communication
BCOM 4350 Advanced Business Communication
FIN 3320 Business Finance
ITSS 3300 Information Technology for Business
OPRE 3310 Operations Management
OBHR 3330 Introduction to Human Resource Management
or OBHR 3310 Organizational Behavior
MKT 3300 Principles of Marketing
IMS 3310 International Business
Major Related Courses: 27 semester credit hours
FIN 3380 International Financial Management
IMS 4330 Global Human Resource Management
IMS 4373 Global Strategy
BLAW 4301 International Law
MKT 3340 Marketing Research
MKT 4330 Digital and Internet Marketing
MKT 3330 Introduction to Professional Selling
MKT 4380 Capstone Course in Marketing
Marketing Electives: 12 semester credit hours
Choose 4 courses from one of the following tracks:
MKT 4338 Marketing Content Creation
MKT 4334 Social Media Marketing
MKT 4V90 Marketing Internship (in Digital Marketing)
MKT 4331 Digital Prospecting
MKT 4336 E-Retailing
Marketing Analytics Track
MKT 4336 E-Retailing
MKT 4V93 Seminar Series in Marketing
MKT 4337 Marketing Analytics
MKT 4V90 Marketing Internship (in Marketing Analytics)
Marketing Management Track
MKT 3320 Product and Brand Management
MKT 4370 Marketing Projects
MKT 4340 Consumer Behavior
MKT 4350 Advertising
MKT 4V90 Marketing Internship (in Marketing Management)
Foreign Language Requirement: 6 semester credit hours of the same language
If the language credit is obtained without taking classes, six additional semester credit hours of Free Electives (upper-division or lower-division) can be taken by student.
Students are strongly encouraged to meet with their Program Director every semester to discuss their progress, career interests, and international experiences.
III. Elective Requirements: 3 semester credit hours
A practicum experience is required; the student has the option of zero to 3 semester credit hours, depending on the particular internship, and preference for additional electives.
IMS 4V90 Management Internship
IMS 4090 Management Internship
A community engagement experience is required; the student has the option of zero or 3 semester credit hours, depending on the particular experience, and preference for additional electives.
IMS 4335 Social Sector Entrepreneurship and Community Engagement
or ENTP 4340 Social Sector Entrepreneurship and Community Engagement
or MKT 4360 Social Marketing
or BA 4095 Social Sector Engagement and Community Outreach Practicum
Additional Elective Options:
IMS 4310 Export Market Development
ENTP 4311 Entrepreneurial Strategy and Business Models
FIN 3350 Financial Markets and Institutions
OBHR 4310 Business Ethics
OBHR 4352 Negotiation and Dispute Resolution
OPRE 3320 Supply Chain Management
Faculty Led Foreign Study Trip:
GEOG 3370 The Global Economy
ECON 4360 International Trade
1. Incoming freshmen must enroll and complete requirements of UNIV 1010 and the corresponding school-related freshman seminar course. Students, including transfer students, who complete their core curriculum at UT Dallas must take UNIV 2020.
2. Students with non-academic obligations (for example, full time jobs) who cannot study abroad for an entire semester may request a waiver to substitute 6 semester credit hours of faculty led study trips (IMS 3V91, IMS 3V92, IMS 3V93, IMS 3V94, IMS 3V95, IMS 3V96). An international internship may also be substituted for the semester of study abroad.
3. Curriculum Requirements can be fulfilled by other approved courses from institutions of higher education. The courses listed are recommended as the most efficient way to satisfy both Core Curriculum and Major Requirements at UT Dallas.
4. Indicates a prerequisite class to be completed before enrolling for upper-division classes.
5. A required Major course that also fulfills a Core Curriculum requirement. Semester credit hours are counted in Core Curriculum.
6. Students may elect to substitute MATH 2413 or MATH 2417.
7. Certain courses listed are prerequisites for major core (e.g., BA 1320 or ECON 2301 for IMS 3310), major concentration, or major related courses. Choose accordingly.
8. JSOM freshmen are required to take BA 1100 and IMS 3100. Transfer students and students new to JSOM are required to take IMS 3200.