Naveen Jindal School of Management
Master of Science in Marketing
36 semester credit hours minimum
Faculty
Professors: Ashiq Ali, Ernan E. Haruvy, Sanjay Jain, Dmitri Kuksov, Nanda Kumar, Seung-Hyun Lee, Syam Menon, B. P. S. Murthi, Ram C. Rao, Brian Ratchford
Clinical Professors: Abhijit Biswas, Howard Dover, William Hefley, Ching-Chung Kuo, Sonia Leach, Daniel Rajaratnam, Kannan Ramanathan, Mark Thouin, Fang Wu, Laurie L. Ziegler
Associate Professors: Norris Bruce, Orlando C. Richard, Harpreet Singh, Upender Subramanian, Ying Xie
Clinical Associate Professors: Carolyn Reichert, Avanti P. Sethi
Assistant Professors: Khai Chiong, Joonhwi Joo, Radha Mookerjee, Shervin Tehrani, Zhe (James) Zhang
Clinical Assistant Professors: Moran Blueshtein, Judd Bradbury, Jerome Gafford, Maria Hasenhuttl, Julie Haworth, Jeffery (Jeff) Hicks, Parneet Pahwa
Senior Lecturers: Semiramis Amirpour, Monica E. Brussolo, Alexander Edsel, Guido Tirone
Degree Requirements
The Master of Science in Marketing (MS MKT) is a minimum 36 semester credit hours degree program that is designed to meet the needs of students in today's data-driven marketplace, in which the exponential growth in data generated from store scanners and web transactions, navigation, search, and more recently, social media, requires new marketing skills and knowledge. Students may choose from any of the tracks listed below as part of their degree program.
- Advertising and Brand Management
- Business Development and Professional Sales
- Digital Advertising and Marketing
- Marketing Analytics and Customer Insights
- Marketing Management
- Product Management
To apply for this degree program, an undergraduate degree is required (all majors are considered). Students must maintain a 3.0 grade-point average (GPA) in both core courses and in all graduate courses taken in the degree program, excluding program prerequisites to qualify for the MS degree. Students can also obtain a double MS and MBA degree by taking a total of 63 semester credit hours (assuming they meet all the degree requirements for both programs).
Prerequisite
Students pursuing the Master of Science in Marketing degree program are required to complete one semester credit hour of MAS 6102 Professional Development course. Degree credit is not earned for program prerequisites, however, the grade achieved in prerequisites will count toward the student's grade-point average (GPA). All program prerequisites must be satisfied within the first semester of graduate study as a degree-seeking student.
Course Requirements
Core Courses: 15 semester credit hours
MKT 6301 Marketing Management
MKT 6309 Marketing Data Analysis and Research
MKT 6310 Consumer Behavior
MKT 6339 Capstone Marketing Decision Making
or MKT 6350 Competitive Marketing Strategy
OPRE 6301 Statistics and Data Analysis
Specialized Tracks: 21 semester credit hours
Choose from one of the following four specialized tracks or from the Marketing Management Track. Students may substitute only one three-semester credit hour master's-level course from any unrestricted course/prefix offered within JSOM as a free elective in the degree plan.
MKT 6009 Marketing Internship (required elective)1
Advertising and Branding Track
Advertising and Branding Core Courses (12 semester credit hours)
MKT 6321 Interactive and Digital Marketing
MKT 6330 Brand Management
MKT 6332 Advertising and Promotional Strategy
MKT 6343 Social Media Marketing and Insights
Advertising and Branding Elective Courses (9 semester credit hours)
MKT 6335 Advertising Research
MKT 6340 Marketing Projects
MKT 6341 Marketing Automation and Campaign Management
MKT 6342 Marketing Customer Insights Development
MKT 6350 Competitive Marketing Strategy
MKT 6352 Marketing Web Analytics and Insights
MKT 6353 Customer Analytics and Insights
MKT 6365 Marketing Digital Lab
MKT 6V98 Marketing Internship
MKT 6V99 Marketing Special Topics
Choose any one three-semester credit hour MKT prefix elective course from any track or catalog year.
Business Development and Professional Sales Track
Business Development and Professional Sales Core Courses (9 semester credit hours)
MKT 6334 Digital Sales Strategy
MKT 6353 Customer Analytics and Insights
MKT 6382 Professional Selling I
Business Development and Professional Sales Elective Courses (12 semester credit hours)
Tier I Electives (most relevant to this track)
MKT 6321 Interactive and Digital Marketing
MKT 6331 Building and Managing Professional Sales Organizations
MKT 6338 Enterprise Systems and CRM
MKT 6341 Marketing Automation and Campaign Management
BPS 6360 Management and Organizational Consulting: Theory and Practice
OB 6332 Negotiation and Dispute Resolution
Tier II Electives
MKT 6342 Marketing Customer Insights Development
MKT 6V98 Marketing Internship
MKT 6V99 Special Topics in Marketing
BPS 6332 Strategic Leadership
Choose any one three-semester credit hour MKT or ENTP prefix elective course from any degree plan, track or catalog year.
Digital Advertising and Marketing Track
Digital Advertising and Marketing Core Courses (9 semester credit hours)
MKT 6321 Interactive and Digital Marketing
MKT 6343 Social Media Marketing and Insights
MKT 6352 Marketing Web Analytics and Insights
Digital Advertising and Marketing Elective Courses (12 semester credit hours)
Tier I Electives (most relevant to this track)
MKT 6332 Advertising and Promotional Strategy
MKT 6334 Digital Sales Strategy
MKT 6341 Marketing Automation and Campaign Management
MKT 6353 Customer Analytics and Insights
MKT 6365 Marketing Digital Lab
MKT 6V99 Special Topics in Marketing
IMS 6314 Global E-Business Marketing
MIS 6302 Managing Digital Strategy
Tier II Electives
MKT 6335 Advertising Research
MKT 6338 Enterprise Systems and CRM
MKT 6340 Marketing Projects
MKT 6342 Marketing Customer Insights Development
MKT 6350 Competitive Marketing Strategy
MKT 6V98 Marketing Internship
MIS 6320 Database Foundations
Choose any one three-semester credit hour MKT, BUAN or MIS prefix elective course from any degree plan, track or catalog year.
Marketing Analytics and Customer Insights Track
Marketing Analytics and Customer Insights Core Courses (9 semester credit hours)
MKT 6353 Customer Analytics and Insights
BUAN 6320 Database Foundations for Business Analytics
or MIS 6320 Database Foundations
OPRE 6332 Spreadsheet Modeling and Analytics
Marketing Analytics and Customer Insights Elective Courses (12 semester credit hours from one focus area)
Analytics Focus (12 semester credit hours)
MKT 6337 Predictive Analytics using SAS
MKT 6340 Marketing Projects
MKT 6V98 Marketing Internship
MKT 6V99 Special Topics in Marketing
BUAN 6340 Programming for Data Science
BUAN 6341 Applied Machine Learning
BUAN 6346 Big Data Analytics
BUAN 6390 Analytics Practicum
MECO 6312 Applied Econometrics and Time Series Analysis
MIS 6309 Business Data Warehousing
MIS 6324 Business Analytics with SAS
or MIS 6356 Business Analytics with R
MIS 6334 Advanced Business Analytics with SAS
MIS 6357 Advanced Business Analytics with R
MIS 6380 Data Visualization
OPRE 6398 Prescriptive Analytics
Choose any one three-semester credit hour MKT or BUAN or MECO or MIS or OPRE prefix elective course from any degree plan, track or catalog year.
Or
Customer Insights Focus (12 semester credit hour)
MKT 6321 Interactive and Digital Marketing
MKT 6334 Digital Sales Strategy
MKT 6335 Advertising Research
MKT 6336 Pricing Analytics
MKT 6338 Enterprise Systems and CRM
MKT 6340 Marketing Projects
MKT 6341 Marketing Automation and Campaign Management
MKT 6342 Marketing Customer Insights Development
MKT 6343 Social Media Marketing and Insights
MKT 6352 Marketing Web Analytics and Insights
MKT 6V98 Marketing Internship
MKT 6V99 Special Topics in Marketing
BPS 6360 Management and Organizational Consulting: Theory and Practice
MECO 6303 Business Economics
MIS 6320 Database Foundations
MIS 6380 Data Visualization
OPRE 6362 Project Management in Engineering and Operations
Choose any one three-semester credit hour MKT or BUAN or ENTP or MIS prefix elective course from any degree plan, track or catalog year.
Product Management Track
Product Management Core Courses (9 semester credit hours)
MKT 6329 New Product Development
MKT 6330 Brand Management
MKT 6336 Pricing Analytics
Product Management Elective Courses (12 semester credit hours)
Tier I Electives (most relevant to this track)
ENTP 6375 Technology and New Product Development
ENTP 6388 Managing Innovation within the Corporation
MIS 6360 Agile Project Management
MKT 6331 Building and Managing Professional Sales Organizations
MKT 6342 Marketing Customer Insights Development
MKT 6380 Market Entry Strategies
OPRE 6362 Project Management in Engineering and Operations
Tier II Electives
ENTP 6360 Management and Organizational Consulting: Theory and Practice
ENTP 6360 Startup Launch I
ENTP 6370 Innovation and Entrepreneurship
ENTP 6390 Business Model Innovation
IMS 6310 International Marketing
MKT 6332 Advertising and Promotional Strategy
MKT 6334 Digital Sales Strategy
MKT 6340 Marketing Projects
MKT 6341 Marketing Automation and Campaign Management
MKT 6350 Competitive Marketing Strategy
MKT 6V98 Marketing Internship
MKT 6V99 Marketing Special Topics
Choose any one three-semester credit hour MKT or BPS or ENTP or OPRE prefix elective course from any degree plan, track or catalog year.
Marketing Management Track: 21 semester credit hours
This track has no core courses. Students may select any 21 semester credit hours from the courses below. However, at least nine semester credit hours must be from courses with the MKT prefix.
Marketing Area Courses (at least 9 semester credit hours)
MKT 6321 Interactive and Digital Marketing
MKT 6329 New Product Development
MKT 6330 Brand Management
MKT 6331 Building and Managing Professional Sales Organizations
MKT 6332 Advertising and Promotional Strategy
MKT 6334 Digital Sales Strategy
MKT 6335 Advertising Research
MKT 6336 Pricing Analytics
MKT 6337 Predictive Analytics Using SAS
MKT 6338 Enterprise Systems and CRM
MKT 6340 Marketing Projects
MKT 6341 Marketing Automation and Campaign Management
MKT 6342 Marketing Customer Insights Development
MKT 6343 Social Media Marketing and Insights
MKT 6350 Competitive Marketing Strategy
MKT 6352 Marketing Web Analytics and Insights
MKT 6353 Customer Analytics and Insights
MKT 6360 Services Marketing
MKT 6365 Marketing Digital Lab
MKT 6380 Market Entry Strategies
MKT 6382 Professional Selling I
MKT 6V98 Marketing Internship
MKT 6V99 Special Topics in Marketing
Choose any MKT prefix course from any track or future catalog years.
Non-Marketing Area Courses
ACCT 6301 Financial Accounting
ACCT 6305 Accounting for Managers
BPS 6332 Strategic Leadership
BPS 6360 Management and Organizational Consulting: Theory and Practice
BUAN 6340 Programming for Data Science
BUAN 6341 Machine Learning
BUAN 6346 Big Data
BUAN 6390 Analytics Practicum
ENTP 6360 Startup Launch I
ENTP 6370 Innovation and Entrepreneurship
ENTP 6375 Technology and New Product Development
ENTP 6380 Market Entry Strategies
ENTP 6388 Managing Innovation within the Corporation
ENTP 6390 Business Model Innovation
ENTP 6392 Entrepreneurship in the Social Sector
FIN 6301 Financial Management
IMS 6310 International Marketing
IMS 6314 Global E-Business Marketing
IMS 6360 International Strategic Management
MECO 6303 Business Economics
MECO 6312 Applied Econometrics and Time Series Analysis
MIS 6302 Managing Digital Strategy
MIS 6309 Business Data Warehousing
MIS 6320 Database Foundation
MIS 6324 Business Analytics with SAS
MIS 6334 Advanced Business Analytics with SAS
MIS 6344 Web Analytics (Tier II)
or MKT 6352 Marketing Web Analytics and Insights (Tier I)
MIS 6356 Business Analytics with R
MIS 6357 Advanced Business Analytics with R
MIS 6360 Agile Project Management
MIS 6373 Social Media Business (Tier II)
or MKT 6343 Social Media Marketing and Insights (Tier I)
MIS 6380 Data Visualization
OB 6301 Organizational Behavior
OB 6332 Negotiation and Dispute Resolution
OPRE 6332 Spreadsheet Modeling and Analytics
OPRE 6362 Project Management in Engineering and Operations
OPRE 6398 Prescriptive Analytics
Choose any one three-semester credit hour BPS or ENTP or IMS or MECO or MIS or OPRE prefix course from any degree plan, track or catalog year.
1. Students may use MKT 6009 only for their first internship and any additional internship must be completed as MKT 6V98 (3 semester credit hours maximum). Students may also substitute MKT 6009 with MKT 6V98 or MKT 6309 or MKT 6321 or MKT 6340 or MKT 6343 or MKT 6350 to fulfil internship requirement.