UT Dallas 2019 Graduate Catalog

Naveen Jindal School of Management

Master of Science in Marketing

36 semester credit hours minimum

Faculty

Professors: Ashiq Ali, Ernan E. Haruvy, Sanjay Jain, Dmitri Kuksov, Nanda Kumar, Seung-Hyun Lee, Syam Menon, B. P. S. Murthi, Ram C. Rao, Brian Ratchford

Clinical Professors: Abhijit Biswas, Howard Dover, William Hefley, Ching-Chung Kuo, Sonia Leach, Daniel Rajaratnam, Kannan Ramanathan, Mark Thouin, Fang Wu, Laurie L. Ziegler

Associate Professors: Norris Bruce, Orlando C. Richard, Harpreet Singh, Upender Subramanian, Ying Xie

Clinical Associate Professors: Carolyn Reichert, Avanti P. Sethi

Assistant Professors: Khai Chiong, Joonhwi Joo, Radha Mookerjee, Shervin Tehrani, Zhe (James) Zhang

Clinical Assistant Professors: Moran Blueshtein, Judd Bradbury, Jerome Gafford, Maria Hasenhuttl, Julie Haworth, Jeffery (Jeff) Hicks, Parneet Pahwa

Senior Lecturers: Semiramis Amirpour, Monica E. Brussolo, Alexander Edsel, Guido Tirone

Degree Requirements

The Master of Science in Marketing (MS MKT) is a minimum 36 semester credit hours degree program that is designed to meet the needs of students in today's data-driven marketplace, in which the exponential growth in data generated from store scanners and web transactions, navigation, search, and more recently, social media, requires new marketing skills and knowledge. Students may choose from any of the tracks listed below as part of their degree program.

  • Advertising and Brand Management
  • Business Development and Professional Sales
  • Digital Advertising and Marketing
  • Marketing Analytics and Customer Insights
  • Marketing Management
  • Product Management

To apply for this degree program, an undergraduate degree is required (all majors are considered). Students must maintain a 3.0 grade-point average (GPA) in both core courses and in all graduate courses taken in the degree program, excluding program prerequisites to qualify for the MS degree. Students can also obtain a double MS and MBA degree by taking a total of 63 semester credit hours (assuming they meet all the degree requirements for both programs).

Prerequisite

Students pursuing the Master of Science in Marketing degree program are required to complete one semester credit hour of MAS 6102 Professional Development course. Degree credit is not earned for program prerequisites, however, the grade achieved in prerequisites will count toward the student's grade-point average (GPA). All program prerequisites must be satisfied within the first semester of graduate study as a degree-seeking student.

Course Requirements

Core Courses: 15 semester credit hours

MKT 6301 Marketing Management

MKT 6309 Marketing Data Analysis and Research

MKT 6310 Consumer Behavior

MKT 6339 Capstone Marketing Decision Making

or MKT 6350 Competitive Marketing Strategy

OPRE 6301 Statistics and Data Analysis

Specialized Tracks: 21 semester credit hours

Choose from one of the following four specialized tracks or from the Marketing Management Track. Students may substitute only one three-semester credit hour master's-level course from any unrestricted course/prefix offered within JSOM as a free elective in the degree plan.

MKT 6009 Marketing Internship (required elective)1

Advertising and Branding Track

Advertising and Branding Core Courses (12 semester credit hours)

MKT 6321 Interactive and Digital Marketing

MKT 6330 Brand Management

MKT 6332 Advertising and Promotional Strategy

MKT 6343 Social Media Marketing and Insights

Advertising and Branding Elective Courses (9 semester credit hours)

MKT 6335 Advertising Research

MKT 6340 Marketing Projects

MKT 6341 Marketing Automation and Campaign Management

MKT 6342 Marketing Customer Insights Development

MKT 6350 Competitive Marketing Strategy

MKT 6352 Marketing Web Analytics and Insights

MKT 6353 Customer Analytics and Insights

MKT 6365 Marketing Digital Lab

MKT 6V98 Marketing Internship

MKT 6V99 Marketing Special Topics

Choose any one three-semester credit hour MKT prefix elective course from any track or catalog year.

Business Development and Professional Sales Track

Business Development and Professional Sales Core Courses (9 semester credit hours)

MKT 6334 Digital Sales Strategy

MKT 6353 Customer Analytics and Insights

MKT 6382 Professional Selling I

Business Development and Professional Sales Elective Courses (12 semester credit hours)

Tier I Electives (most relevant to this track)

MKT 6321 Interactive and Digital Marketing

MKT 6331 Building and Managing Professional Sales Organizations

MKT 6338 Enterprise Systems and CRM

MKT 6341 Marketing Automation and Campaign Management

BPS 6360 Management and Organizational Consulting: Theory and Practice

OB 6332 Negotiation and Dispute Resolution

Tier II Electives

MKT 6342 Marketing Customer Insights Development

MKT 6V98 Marketing Internship

MKT 6V99 Special Topics in Marketing

BPS 6332 Strategic Leadership

Choose any one three-semester credit hour MKT or ENTP prefix elective course from any degree plan, track or catalog year.

Digital Advertising and Marketing Track

Digital Advertising and Marketing Core Courses (9 semester credit hours)

MKT 6321 Interactive and Digital Marketing

MKT 6343 Social Media Marketing and Insights

MKT 6352 Marketing Web Analytics and Insights

Digital Advertising and Marketing Elective Courses (12 semester credit hours)

Tier I Electives (most relevant to this track)

MKT 6332 Advertising and Promotional Strategy

MKT 6334 Digital Sales Strategy

MKT 6341 Marketing Automation and Campaign Management

MKT 6353 Customer Analytics and Insights

MKT 6365 Marketing Digital Lab

MKT 6V99 Special Topics in Marketing

IMS 6314 Global E-Business Marketing

MIS 6302 Managing Digital Strategy

Tier II Electives

MKT 6335 Advertising Research

MKT 6338 Enterprise Systems and CRM

MKT 6340 Marketing Projects

MKT 6342 Marketing Customer Insights Development

MKT 6350 Competitive Marketing Strategy

MKT 6V98 Marketing Internship

MIS 6320 Database Foundations

Choose any one three-semester credit hour MKT, BUAN or MIS prefix elective course from any degree plan, track or catalog year.

Marketing Analytics and Customer Insights Track

Marketing Analytics and Customer Insights Core Courses (9 semester credit hours)

MKT 6353 Customer Analytics and Insights

BUAN 6320 Database Foundations for Business Analytics

or MIS 6320 Database Foundations

OPRE 6332 Spreadsheet Modeling and Analytics

Marketing Analytics and Customer Insights Elective Courses (12 semester credit hours from one focus area)

Analytics Focus (12 semester credit hours)

MKT 6337 Predictive Analytics using SAS

MKT 6340 Marketing Projects

MKT 6V98 Marketing Internship

MKT 6V99 Special Topics in Marketing

BUAN 6340 Programming for Data Science

BUAN 6341 Applied Machine Learning

BUAN 6346 Big Data Analytics

BUAN 6390 Analytics Practicum

MECO 6312 Applied Econometrics and Time Series Analysis

MIS 6309 Business Data Warehousing

MIS 6324 Business Analytics with SAS

or MIS 6356 Business Analytics with R

MIS 6334 Advanced Business Analytics with SAS

MIS 6357 Advanced Business Analytics with R

MIS 6380 Data Visualization

OPRE 6398 Prescriptive Analytics

Choose any one three-semester credit hour MKT or BUAN or MECO or MIS or OPRE prefix elective course from any degree plan, track or catalog year.

Or

Customer Insights Focus (12 semester credit hour)

MKT 6321 Interactive and Digital Marketing

MKT 6334 Digital Sales Strategy

MKT 6335 Advertising Research

MKT 6336 Pricing Analytics

MKT 6338 Enterprise Systems and CRM

MKT 6340 Marketing Projects

MKT 6341 Marketing Automation and Campaign Management

MKT 6342 Marketing Customer Insights Development

MKT 6343 Social Media Marketing and Insights

MKT 6352 Marketing Web Analytics and Insights

MKT 6V98 Marketing Internship

MKT 6V99 Special Topics in Marketing

BPS 6360 Management and Organizational Consulting: Theory and Practice

MECO 6303 Business Economics

MIS 6320 Database Foundations

MIS 6380 Data Visualization

OPRE 6362 Project Management in Engineering and Operations

Choose any one three-semester credit hour MKT or BUAN or ENTP or MIS prefix elective course from any degree plan, track or catalog year.

Product Management Track

Product Management Core Courses (9 semester credit hours)

MKT 6329 New Product Development

MKT 6330 Brand Management

MKT 6336 Pricing Analytics

Product Management Elective Courses (12 semester credit hours)

Tier I Electives (most relevant to this track)

ENTP 6375 Technology and New Product Development

ENTP 6388 Managing Innovation within the Corporation

MIS 6360 Agile Project Management

MKT 6331 Building and Managing Professional Sales Organizations

MKT 6342 Marketing Customer Insights Development

MKT 6380 Market Entry Strategies

OPRE 6362 Project Management in Engineering and Operations

Tier II Electives

ENTP 6360 Management and Organizational Consulting: Theory and Practice

ENTP 6360 Startup Launch I

ENTP 6370 Innovation and Entrepreneurship

ENTP 6390 Business Model Innovation

IMS 6310 International Marketing

MKT 6332 Advertising and Promotional Strategy

MKT 6334 Digital Sales Strategy

MKT 6340 Marketing Projects

MKT 6341 Marketing Automation and Campaign Management

MKT 6350 Competitive Marketing Strategy

MKT 6V98 Marketing Internship

MKT 6V99 Marketing Special Topics

Choose any one three-semester credit hour MKT or BPS or ENTP or OPRE prefix elective course from any degree plan, track or catalog year.

Marketing Management Track: 21 semester credit hours

This track has no core courses. Students may select any 21 semester credit hours from the courses below. However, at least nine semester credit hours must be from courses with the MKT prefix.

Marketing Area Courses (at least 9 semester credit hours)

MKT 6321 Interactive and Digital Marketing

MKT 6329 New Product Development

MKT 6330 Brand Management

MKT 6331 Building and Managing Professional Sales Organizations

MKT 6332 Advertising and Promotional Strategy

MKT 6334 Digital Sales Strategy

MKT 6335 Advertising Research

MKT 6336 Pricing Analytics

MKT 6337 Predictive Analytics Using SAS

MKT 6338 Enterprise Systems and CRM

MKT 6340 Marketing Projects

MKT 6341 Marketing Automation and Campaign Management

MKT 6342 Marketing Customer Insights Development

MKT 6343 Social Media Marketing and Insights

MKT 6350 Competitive Marketing Strategy

MKT 6352 Marketing Web Analytics and Insights

MKT 6353 Customer Analytics and Insights

MKT 6360 Services Marketing

MKT 6365 Marketing Digital Lab

MKT 6380 Market Entry Strategies

MKT 6382 Professional Selling I

MKT 6V98 Marketing Internship

MKT 6V99 Special Topics in Marketing

Choose any MKT prefix course from any track or future catalog years.

Non-Marketing Area Courses

ACCT 6301 Financial Accounting

ACCT 6305 Accounting for Managers

BPS 6332 Strategic Leadership

BPS 6360 Management and Organizational Consulting: Theory and Practice

BUAN 6340 Programming for Data Science

BUAN 6341 Machine Learning

BUAN 6346 Big Data

BUAN 6390 Analytics Practicum

ENTP 6360 Startup Launch I

ENTP 6370 Innovation and Entrepreneurship

ENTP 6375 Technology and New Product Development

ENTP 6380 Market Entry Strategies

ENTP 6388 Managing Innovation within the Corporation

ENTP 6390 Business Model Innovation

ENTP 6392 Entrepreneurship in the Social Sector

FIN 6301 Financial Management

IMS 6310 International Marketing

IMS 6314 Global E-Business Marketing

IMS 6360 International Strategic Management

MECO 6303 Business Economics

MECO 6312 Applied Econometrics and Time Series Analysis

MIS 6302 Managing Digital Strategy

MIS 6309 Business Data Warehousing

MIS 6320 Database Foundation

MIS 6324 Business Analytics with SAS

MIS 6334 Advanced Business Analytics with SAS

MIS 6344 Web Analytics (Tier II)

or MKT 6352 Marketing Web Analytics and Insights (Tier I)

MIS 6356 Business Analytics with R

MIS 6357 Advanced Business Analytics with R

MIS 6360 Agile Project Management

MIS 6373 Social Media Business (Tier II)

or MKT 6343 Social Media Marketing and Insights (Tier I)

MIS 6380 Data Visualization

OB 6301 Organizational Behavior

OB 6332 Negotiation and Dispute Resolution

OPRE 6332 Spreadsheet Modeling and Analytics

OPRE 6362 Project Management in Engineering and Operations

OPRE 6398 Prescriptive Analytics

Choose any one three-semester credit hour BPS or ENTP or IMS or MECO or MIS or OPRE prefix course from any degree plan, track or catalog year.

1. Students may use MKT 6009 only for their first internship and any additional internship must be completed as MKT 6V98 (3 semester credit hours maximum). Students may also substitute MKT 6009 with MKT 6V98 or MKT 6309 or MKT 6321 or MKT 6340 or MKT 6343 or MKT 6350 to fulfil internship requirement.

Updated: 2019-08-09 13:13:09 v46.fbc0bf