UT Dallas 2017 Graduate Catalog

Naveen Jindal School of Management

Master of Science in Marketing

36 semester credit hours minimum

Faculty

Professors: Ashiq Ali, Ernan E. Haruvy, Sanjay Jain, Dmitri Kuksov, Nanda Kumar, Seung-Hyun Lee, B. P. S. Murthi, Ashutosh Prasad, Ram C. Rao, Brian Ratchford, Michael J. Rebello

Clinical Professors: Abhijit Biswas, Howard Dover, William Hefley, Ching-Chung Kuo, Radha Mookerjee, Daniel Rajaratnam, Kannan Ramanathan, Fang Wu, Laurie L. Ziegler

Associate Professors: Norris Bruce, Xianjun Geng, Syam Menon, Orlando C. Richard, Harpreet Singh, Upender Subramanian, Ying Xie, Yexiao Xu

Clinical Associate Professors: Sonia Leach, Carolyn Reichert, Avanti P. Sethi, Kelly Slaughter, Mark Thouin

Assistant Professors: Xiaolin Li, Gonca P. Soysal, Steven Xiao, Zhe (James) Zhang

Clinical Assistant Professors: Shawn Alborz, Moran Blueshtein, Judd Bradbury, Maria Hasenhuttl, Julie Haworth, Jeffery (Jeff) Hicks, Parneet Pahwa

Senior Lecturers: Semiramis Amirpour, Monica E. Brussolo, Alexander Edsel, Edward Meda

Degree Requirements

The Master of Science in Marketing (MS MKT) is a minimum 36 semester credit hours degree program that is designed to meet the needs of students in today's data driven marketplace, where the exponential growth in data generated from store scanners and Web transactions, navigation, search, and more recently, social media, requires new marketing skills and knowledge. Students may choose any of the tracks below as part of their degree program.

  • Advertising and Brand Management
  • Business Development and Sales
  • Digital Advertising and Marketing
  • Marketing Analytics and Customer Insights
  • Marketing Management
  • Product Management

To apply for this degree program, an undergraduate degree is required (all majors are considered). Students must maintain a 3.0 grade-point average (GPA) in both core courses and in aggregate courses to qualify for the MS degree. Students can also obtain a dual MS and MBA degree by taking a total of 63 semester credit hours (assuming they meet all the degree requirements for both programs).

Prerequisite

Students pursuing the Master of Science in Marketing degree program are required to complete one semester credit hour of MKT 6102 Professional Development course or its equivalent. Degree credit is not earned for program prerequisites, however, the grade achieved in prerequisites will count toward the student's grade-point average (GPA). All program prerequisites must be satisfied within the first 12 semester credit hours of graduate study as a degree-seeking student.

Course Requirements

Core Courses: 15 semester credit hours

MKT 6301 Marketing Management

MKT 6309 Marketing Research

MKT 6310 Consumer Behavior

MKT 6339 Capstone Marketing Decision Making

or MKT 6350 Competitive Marketing Strategy

OPRE 6301 Statistics and Data Analysis

Specialized Tracks: 21 semester credit hours

Choose from one of the following four specialized tracks or from the Marketing Management Track.  Students may seek to substitute only one three semester credit hour graduate-level course within JSOM as a free elective in the degree plan with the approval of program director and the area coordinator.

Advertising and Branding Track

Advertising and Branding Core Courses (12 semester credit hours)

MKT 6321 Interactive and Digital Marketing

MKT 6330 Brand Management

MKT 6332 Advertising and Promotional Strategy

MKT 6343 Social Media Marketing and Insights

Advertising and Branding Elective Courses (9 semester credit hours)

MKT 6323 Database Marketing

MKT 6335 Advertising Research

MKT 6340 Marketing Projects Lab

MKT 6341 Campaign Management Lab

MKT 6342 Marketing Customer Insights Development

MKT 6350 Competitive Marketing Strategy

MKT 6365 Marketing Digital Lab

MKT 6V98 Marketing Internship

MIS 6344 Web Analytics

MIS 6373 Social Media and Business

Business Development and Sales Track

Business Development and Sales Core Courses (12 semester credit hours)

MKT 6331 Building and Managing Professional Sales Organizations

MKT 6334 Digital Sales Strategy

MKT 6382 Professional Selling I

MKT 6383 Professional Selling II

Business Development and Sales Elective Courses (9 semester credit hours)

MKT 6321 Interactive and Digital Marketing

MKT 6323 Database Marketing

MKT 6338 Enterprise Systems and CRM

MKT 6341 Campaign Management Lab

MKT 6342 Marketing Customer Insights Development

MKT 6V98 Marketing Internship

BPS 6360 Management and Organizational Consulting: Theory and Practice

OB 6332 Negotiation and Dispute Resolution

Digital Advertising and Marketing Track

Digital Advertising and Marketing Core Courses (15 semester credit hours)

MKT 6321 Interactive and Digital Marketing

MKT 6334 Digital Sales Strategy

MKT 6341 Campaign Management Lab

MKT 6352 Marketing Web Analytics and Insights

MKT 6365 Marketing Digital Lab

Digital Advertising and Marketing Elective Courses (6 semester credit hours)

MKT 6323 Database Marketing

MKT 6332 Advertising and Promotional Strategy

MKT 6335 Advertising Research

MKT 6338 Enterprise Systems and CRM

MKT 6340 Marketing Projects Lab

MKT 6342 Marketing Customer Insights Development

MKT 6343 Social Media Marketing and Insights

MKT 6350 Competitive Marketing Strategy

MKT 6V98 Marketing Internship

IMS 6314 Global E-Business Marketing

MIS 6344 Web Analytics

MIS 6373 Social Media and Business

Marketing Analytics and Customer Insights Track

Marketing Analytics and Customer Insights Core Courses (9 semester credit hours)

MKT 6323 Database Marketing

OPRE 6332 Spreadsheet Modeling and Analytics

MIS 6324 Business Analytics with SAS

Marketing Analytics and Customer Insights Elective Courses (12 semester credit hours from one focus area)

Analytics Focus (12 semester credit hours)

MKT 6337 Predictive Analytics using SAS

MKT 6340 Marketing Projects Lab

MKT 6362 Marketing Models

MKT 6V98 Marketing Internship

BUAN 6390 Analytics Practicum

MECO 6312 Applied Econometrics and Time Series Analysis

MIS 6309 Business Data Warehousing

MIS 6320 Database Foundations

MIS 6334 Advanced Business Analytics with SAS

MIS 6356 Business Analytics with R

MIS 6380 Data Visualization

OPRE 6398 Prescriptive Analytics

Or

Customer Insights Focus (12 semester credit areas)

MKT 6321 Interactive and Digital Marketing

MKT 6334 Digital Sales Strategy

MKT 6335 Advertising Research

MKT 6336 Pricing Analytics

MKT 6338 Enterprise Systems and CRM

MKT 6340 Marketing Projects Lab

MKT 6341 Campaign Management Lab

MKT 6342 Marketing Customer Insights Development

MKT 6343 Social Media Marketing and Insights

MKT 6352 Marketing Web Analytics and Insights

MKT 6V98 Marketing Internship

BPS 6360 Management and Organizational Consulting: Theory and Practice

MIS 6344 Web Analytics

MIS 6372 IT Services Management

MIS 6380 Data Visualization

OPRE 6362 Project Management in Engineering and Operations

Product Management Track

Product Management Core Courses (9 semester credit hours)

MKT 6329 New Product Development

MKT 6330 Brand Management

MKT 6336 Pricing Analytics

Product Management Elective Courses (12 semester credit hours)

ENTP 6360 Startup Launch I

ENTP 6370 Innovation and Entrepreneurship

ENTP 6375 Technology and New Product Development

ENTP 6388 Managing Innovation within the Corporation

ENTP 6390 Business Model Innovation

IMS 6310 International Marketing

MIS 6360 Agile Project Management

MKT 6331 Building and Managing Professional Sales Organizations

MKT 6332 Advertising and Promotional Strategy

MKT 6334 Digital Sales Strategy

MKT 6340 Marketing Projects Lab

MKT 6341 Campaign Management Lab

MKT 6342 Marketing Customer Insights Development

MKT 6350 Competitive Marketing Strategy

MKT 6362 Marketing Models

MKT 6380 Market Entry Strategies

MKT 6V98 Marketing Internship

OPRE 6362 Project Management in Engineering and Operations

Marketing Management Track: 21 semester credit hours

This track has no core courses. Students may select any 21 semester credit hours from the courses below. However, at least nine semester credit hours must be from courses with MKT prefix.

Marketing Area Courses (at least 9 semester credit hours)

MKT 6321 Interactive and Digital Marketing

MKT 6323 Database Marketing

MKT 6328 Product Management

MKT 6329 New Product Development

MKT 6330 Brand Management

MKT 6331 Building and Managing Professional Sales Organizations

MKT 6332 Advertising and Promotional Strategy

MKT 6333 Channels of Distribution and Retailing

MKT 6334 Digital Sales Strategy

MKT 6335 Advertising Research

MKT 6336 Pricing Analytics

MKT 6337 Predictive Analytics Using SAS

MKT 6338 Enterprise Systems and CRM

MKT 6340 Marketing Projects Lab

MKT 6341 Campaign Management Lab

MKT 6342 Marketing Customer Insights Development

MKT 6343 Social Media Marketing and Insights

MKT 6350 Competitive Marketing Strategy

MKT 6352 Marketing Web Analytics and Insights

MKT 6360 Services Marketing

MKT 6362 Marketing Models

MKT 6365 Marketing Digital Lab

MKT 6380 Market Entry Strategies

MKT 6382 Professional Selling I

MKT 6383 Professional Selling II

MKT 6V98 Marketing Internship

Non-Marketing Area Courses

ACCT 6301 Financial Accounting (dual MS MKT/MBA only)

ACCT 6305 Accounting for Managers (dual MS MKT/MBA only)

BPS 6360 Management and Organizational Consulting: Theory and Practice

BUAN 6390 Analytics Practicum

ENTP 6360 Startup Launch I

ENTP 6370 Innovation and Entrepreneurship

ENTP 6375 Technology and New Product Development

ENTP 6388 Managing Innovation within the Corporation

ENTP 6390 Business Model Innovation

FIN 6301 Financial Management (dual MS MKT/MBA only)

IMS 6310 International Marketing

IMS 6314 Global E-Business Marketing

IMS 6360 International Strategic Management

MECO 6312 Applied Econometrics and Time Series Analysis

MIS 6302 Managing Digital Strategy

MIS 6309 Business Data Warehousing

MIS 6320 Database Foundation

MIS 6324 Business Analytics with SAS

MIS 6334 Advanced Business Analytics with SAS

MIS 6344 Web Analytics

MIS 6356 Business Analytics with R

MIS 6360 Agile Project Management

MIS 6372 IT Services Management

MIS 6373 Social Media and Business

MIS 6380 Data Visualization

OB 6301 Organizational Behavior (dual MS MKT/MBA only)

OB 6332 Negotiation and Dispute Resolution

OPRE 6332 Spreadsheet Modeling and Analytics

OPRE 6362 Project Management in Engineering and Operations

OPRE 6398 Prescriptive Analytics

 

Updated: 2017-01-26 15:04:24
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