UT Dallas 2018 Undergraduate Catalog

MKT3320 - Product and Brand Management

MKT 3320 Product and Brand Management (3 semester credit hours) C3 Certified. This course discusses concepts and cases of planning, building, measuring and management of brands and products. It covers topics such as product management, branding, brand equity, product and service quality, brand positioning, perceptual mapping, long term brand management, and the product life cycle. Prerequisites: MKT 3300. (3-0) Y