IPEC4312 - The Intangible Economy: Exploring 21st-Century New Growth Frontiers

IPEC 4312 The Intangible Economy: Exploring 21st-Century New Growth Frontiers (3 semester credit hours) This course is intended to complete a course sequence [cluster] focused on new growth and change paradigms for 21st century economies and societies. New sources of economic growth especially those related to a rapidly expanding variety of intangible assets reveal new opportunities and challenges for actors and activities at all scales. Intangible assets include a wide variety of entities that generally have been unmeasured even unrecognized -- including new knowledge intellectual capital, R&D, higher-order skill sets, advanced software, machine-learning derived digital data repositories, copyrights, designs, trademarks, brand equity, firm specific human capital, advanced network infrastructure, organizational know-how, advertising, marketing, social media, etc. (3-0) R