UT Dallas 2018 Undergraduate Catalog

ENTP4335 - Digital and Internet Marketing

ENTP 4335 Digital and Internet Marketing (3 semester credit hours) The course provides an introduction to using marketing in the digital and social media environment. The course places special emphasis on using different platforms and on best practices in email, search engine optimization, paid search, social media, and web analytics. Students will learn how to create and manage a paid search advertising campaign using Google AdWords, including getting Adwords certified. Prerequisite: MKT 3300. (Same as MKT 4330) (3-0) Y