UT Dallas 2015 Graduate Catalog

Naveen Jindal School of Management

Master of Science in Marketing

36 semester credit hours minimum

Faculty

Professors: Ashiq Ali, Theodore E. Day, David L. Ford Jr., Ernan E. Haruvy, Dmitri Kuksov, Sumit K. Majumdar, B. P. S. Murthi, Ram C. Rao, Brian Ratchford, Michael J. Rebello

Clinical Professors: John Barden, Abhijit Biswas, Tevfik Dalgic, Howard Dover, Radha Mookerjee, Daniel Rajaratnam, Kannan Ramanathan, Fang Wu, Laurie L. Ziegler

Associate Professors: Norris Bruce, Jianqing Chen, Xianjun Geng, Nanda Kumar, Syam Menon, Valery Polkovnichenko, Ashutosh Prasad, Orlando C. Richard, Young U. Ryu, Kelsey D. Wei, Ying Xie, Yexiao Xu, Zhiqiang (Eric) Zheng

Clinical Associate Professor: Carolyn Reichert

Assistant Professors: Elisabeth Honka, Atanu Lahiri, Sheen Levine, Arzu Ozoguz, Harpreet Singh, Gonca P. Soysal, Upender Subramanian, Yu Wang, Malcolm Wardlaw, Yuanping Ying, Jieying Zhang

Clinical Assistant Professors: Shawn Alborz, Moran Bluestein, Dawn Owens

Visiting Assistant Professor: Zhe (James) Zhang

Senior Lecturers: Semiramis Amirpour, Daniel Bochsler, Judd Bradbury, Alexander Edsel, Maria Hasenhuttl, Julie Haworth, Jeffery (Jeff) Hicks, Steven Solcher

Degree Requirements

The Master of Science in Marketing program is designed to meet the needs of students in today's data driven marketplace, where the exponential growth in data generated from store scanners and web transactions, navigation, search, and more recently, social media, requires new marketing skills and knowledge. Students may choose any of the tracks below as part of their degree program.

  • Advertising and Brand Management
  • Business Development and Sales
  • Digital Advertising and Marketing
  • Marketing Analytics and Customer Insights
  • Marketing Management
  • Product Management

The Master of Science in Marketing is designed for students with or without previous educational background in this area. Courses are primarily offered in the late afternoon and evenings of weekdays. Several courses are currently offered online.

At least 36 semester credit hours of management coursework is required for the Master of Science degree, including six semester credit hours of business core courses, nine semester credit hours of marketing core courses and twenty one semester credit hours of marketing focused core courses and/or electives depending on the track chosen.

Students can obtain a dual MS and MBA degree by taking a total of 63 semester credit hours (assuming they meet all the degree requirements for both programs). Students must maintain a 3.0 grade point average in both core courses and in aggregate courses to qualify for the MS degree.

Prerequisites

Calculus is not a requirement or prerequisite for the MS in Marketing degree program.

Course Requirements

Business Core Courses: 6 semester credit hours

MKT 6301 Marketing Management

OPRE 6301 Quantitative Introduction to Risk and Uncertainty in Business

Marketing Core Courses: 9 semester credit hours

MKT 6309 Marketing Research

MKT 6310 Consumer Behavior

MKT 6339 Capstone Marketing Decision Making

or MKT 6350 Competitive Marketing Strategy

Specialized Tracks: 21 semester credit hours

Choose from one of the following four specialized tracks or from the Marketing Management Track

Advertising and Branding Track

Advertising and Branding Core Courses (12 semester credit hours)

MKT 6321 Interactive and Digital Marketing

MKT 6330 Brand Management

MKT 6332 Advertising and Promotional Strategy

MKT 6335 Advertising Research

Advertising and Branding Elective Courses (select 9 semester credit hours)

MKT 6323 Database Marketing

MKT 6340 Marketing Projects Lab

MKT 6341 Marketing Campaign Management Lab

MKT 6342 Data Visualization and Customer Insights Development

MKT 6343 Content and Social Media Marketing

MKT 6350 Competitive Marketing Strategy

MKT 6365 Marketing Digital Lab

MKT 6V98 Marketing Internship

MIS 6344 Web Analytics

MIS 6373 Social Media and Business

Business Development and Sales

Business Development and Sales Core Classes (12 semester credit hours)

MKT 6331 Building and Managing Professional Sales Organizations

MKT 6334 Digital Sales Strategy

MKT 6382 (ENTP 6382) Professional Selling I

MKT 6383 Professional Selling II

Electives (select 9 semester credit hours)

MKT 6321 Interactive and Digital Marketing

MKT 6323 Database Marketing

MKT 6331 Building and Managing Professional Sales Organizations

MKT 6333 Channels of Distribution and Retailing

MKT 6338 Enterprise Systems and CRM

MKT 6341 Marketing Campaign Management Lab

MKT 6342 Data Visualization and Customer Insights Development

MKT 6V98 Marketing Internship

BPS 6360 Management and Organizational Consulting: Theory and Practice

OB 6332 Negotiation and Dispute Resolution

Digital Advertising and Marketing Track

Digital Advertising and Marketing Core Courses (12 semester credit hours)

MKT 6321 Interactive and Digital Marketing

MKT 6334 Digital Sales Strategy

MKT 6341 Marketing Campaign Management Lab

MKT 6365 Marketing Digital Lab

Elective Options for Digital Advertising and Marketing (select 9 semester credit hours)

IMS 6314 Global E-Business Marketing

MKT 6323 Database Marketing

MKT 6332 Advertising and Promotional Strategy

MKT 6335 Advertising Research

MKT 6338 Enterprise Systems and CRM

MKT 6340 Marketing Projects Lab

MKT 6342 Data Visualization and Customer Insights Development

MKT 6343 Content and Social Media Marketing

MKT 6V98 Marketing Internship

MIS 6344 Web Analytics

MIS 6373 Social Media and Business

Marketing Analytics and Market Research Track

Marketing Analytics and Market Research Core Courses (9 semester credit hours)

MKT 6323 Database Marketing

OPRE 6332 Spreadsheet Modeling and Analytics

MIS 6324 Business Intelligence Software and Techniques

Elective Options for Marketing Analytics and Customer Insights (select 12 semester credit hours from one focus area)

Analytics Focus (12 semester credit hours)

MKT 6337 Marketing Predictive Analytics using SAS

MKT 6340 Marketing Projects Lab

MKT 6362 Marketing Models

MKT 6V98 Marketing Internship (1-3 credit hours)

MIS 6309 Business Data Warehousing (with SAP)

MIS 6334 Advanced Business Intelligence (with SAS)

BUAN 6390 Analytics Practicum

OPRE 6398 Prescriptive Analytics

MECO 6312 Applied Econometrics and Time Series Analysis

MIS 6326 Data Management or MIS 6320 Database Foundations

Or

Customer Insights Focus (12 semester credit areas)

MKT 6321 Interactive and Digital Marketing

MKT 6335 Advertising Research

MKT 6336 Pricing

MKT 6338 Enterprise Systems and CRM

MKT 6341 Marketing Campaign Management Lab

MKT 6342 Data Visualization and Customer Insights Development

MKT 6343 Content and Social Media Marketing

MKT 6V98 Marketing Internship (1-3 credit hours)

BPS 6360 Management and Organizational Consulting: Theory and Practice

MIS 6344 Web Analytics

MIS 6372 IT Services Management

Product Management Track

Product Management Core Courses (12 semester credit hours)

MKT 6329 New Product Development

MKT 6330 Brand Management

MKT 6336 Pricing

MKT 6362 Marketing Models

Elective Options for Product Management (select 9 semester credit hours)

IMS 6310 International Marketing

MKT 6331 Building and Managing Professional Sales Organizations

MKT 6332 Advertising and Promotional Strategy

MKT 6333 Channels of Distribution and Retailing

MKT 6334 Digital Sales Strategy

MKT 6340 Marketing Projects Lab

MKT 6341 Marketing Campaign Management Lab

MKT 6342 Data Visualization and Customer Insights Development

MKT 6350 Competitive Marketing Strategy

MKT 6360 Services Marketing

MKT 6380 Market Entry Strategies

MKT 6V98 Marketing Internship

OPRE 6362 Project Management in Engineering and Operations

Marketing Management Track: 21 semester credit hours

For this track, there are no track core courses. Students may select any 21semester credit hours from the offerings listed below; however, at least 9 semester credit hours must be from the marketing area courses (i.e. have a MKT prefix in the course number).

Marketing Area Courses (at least 9 semester credit hours)

MKT 6321 Interactive and Digital Marketing

MKT 6323 Database Marketing

MKT 6328 Product Management

MKT 6329 New Product Development

MKT 6330 Brand Management

MKT 6331 Building and Managing Professional Sales Organizations

MKT 6332 Advertising and Promotional Strategy

MKT 6333 Channels of Distribution and Retailing

MKT 6334 Digital Sales Strategy

MKT 6335 Advertising Research

MKT 6336 Pricing

MKT 6337 Marketing Predictive Analytics Using SAS

MKT 6338 Enterprise Systems and CRM

MKT 6340 Marketing Projects Lab

MKT 6341 Marketing Campaign Management Lab

MKT 6342 Data Visualization and Customer Insights Development

MKT 6343 Content and Social Media Marketing

MKT 6350 Competitive Marketing Strategy

MKT 6360 Services Marketing

MKT 6362 Marketing Models

MKT 6365 Marketing Digital Lab

MKT 6380 Market Entry Strategies

MKT 6383 Professional Selling II

MKT 6V98 Marketing Internship

Non-Marketing Area Courses

ACCT 6201 Introduction to Financial Accounting (dual MS MKT MBA only)

ACCT 6305 Accounting for Managers (dual MS MKT MBA only)

BPS 6360 Management and Organizational Consulting: Theory and Practice

ENTP 6370 Innovation and Entrepreneurship

ENTP 6375 Technology and New Product Development

ENTP 6382 Professional Selling I

ENTP 6390 Business Model Innovation

FIN 6301 Financial Management (dual MS MKT MBA only)

IMS 6310 International Marketing

IMS 6314 Global E-Business Marketing

IMS 6360 International Strategy

MECO 6312 Applied Econometrics and Time Series Analysis

MIS 6302 Information Technology Strategy and Management

MIS 6309 Business Data Warehousing

MIS 6324 Business Intelligence Software and Techniques

MIS 6326 Database Management

MIS 6334 Advanced Business Intelligence (with SAS)

MIS 6344 Web Analytics

MIS 6373 Social Media and Business

BUAN 6390 Analytics Practicum

OB 6301 Organizational Behavior (dual MS MKT MBA only)

OB 6332 Negotiation and Dispute Resolution

OPRE 6302 Operations Management

OPRE 6332 Spreadsheet Modeling and Analytics

OPRE 6362 Project Management in Engineering and Operations

OPRE 6371 Purchasing, Sourcing and Contract Management

OPRE 6398 Prescriptive Analytics

Updated: 2015-05-11 15:08:14 - v14