Naveen Jindal School of Management
Master of Science in Marketing
36 semester credit hours minimum
The Master of Science in Marketing program is designed to meet the needs of students in today's data driven marketplace, where the exponential growth in data generated from store scanners and web transactions, navigation, search, and more recently, social media requires new marketing skills and knowledge.
The Master of Science in Marketing program allows students to choose from five different tracks:
- Advertising & Brand Management
- Digital Advertising & Marketing
- Marketing Analytics and Market Research (optional Academic Certificate)
- Marketing Management
- Product Management (optional Academic Certificate)
The Master of Science in Marketing is designed for students with or without previous educational background in this area. Courses are primarily offered in the late afternoon and evenings of weekdays. Several courses are currently offered through the World Wide Web.
At least 36 semester credit hours of management coursework is required for the Master of Science degree, including nine (9) semester credit hours of business core courses, nine (9) semester credit hours of marketing core courses and 18 semester credit hours of marketing focused core courses and/or electives depending on the track chosen.
Students can obtain a dual MS and MBA degree by taking a total of 63 semester credit hours (assuming they meet all the degree requirements for both programs). Students must maintain a 3.0 grade point average in both core courses and in aggregate courses to qualify for the MS degree.
Calculus is NOT a requirement or prerequisite for the MS in Marketing degree program.
Business Core Courses: 9 semester credit hours
Marketing Core Courses: 9 semester credit hours
Specialized Tracks: 18 semester credit hours
Choose from one of the following four specialized tracks OR from the Marketing Management Track
Advertising & Branding Track
Advertising & Branding Core Courses (12 semester credit hours)
Advertising & Branding Elective Courses (select 6 semester credit hours)
Digital Advertising & Marketing Track
Digital Advertising & Marketing Core Courses (9 semester credit hours)
Elective Options for Digital Advertising & Marketing (select 9 semester credit hours)
Marketing Analytics & Market Research Track
Marketing Analytics & Market Research Core Courses (12 semester credit hours)
Elective Options for Marketing Analytics & Market Research (select 6 semester credit hours)
For optional SAS Graduate certification (all 3 plus OPRE 6301)
Product Management Track
Product Management Core Courses (12 semester credit hours)
Elective Options for Product Management (select 6 semester credit hours)
Marketing Management Track: 18 semester credit hours
For this track, there are no track core courses. Students may select any 18 semester credit hours from the offerings listed below; however, at least 9 semester credit hours must be from the marketing area courses (i.e. have a MKT prefix in the course number).
Marketing Area Courses (at least 9 semester credit hours)
Non-Marketing Area Courses