UT Dallas 2016 Graduate Catalog

Naveen Jindal School of Management

Master of Science in Marketing

36 semester credit hours minimum

Faculty

Professors: Ashiq Ali, Indranil R. Bardhan, Alain Bensoussan, Gary Bolton, Metín Çakanyildirim, Daniel A. Cohen, William M. Cready, Milind Dawande, Theodore E. Day, Gregory G. Dess, David L. Ford Jr., Umit G. Gurun, Ernan E. Haruvy, Varghese S. Jacob, Ganesh Janakiraman, Elena Katok, Dmitri Kuksov, Nanda Kumar, Seung-Hyun Lee, Stanley Liebowitz, Zhiang (John) Lin, Sumit K. Majumdar, Vijay S. Mookerjee, B. P. S. Murthi, Vikram Nanda, Shun-Chen Niu, Özalp Özer, Mike W. Peng, Hasan Pirkul, Ashutosh Prasad, Suresh Radhakrishnan, Srinivasan Raghunathan, Ram C. Rao, Brian Ratchford, Michael J. Rebello, Sumit Sarkar, Suresh P. Sethi, Kathryn E. Stecke, Wing Kwong (Eric) Tsang, John J. Wiorkowski, Harold Zhang, Zhiqiang (Eric) Zheng

Professor Emeritus: Dale Osborne

Clinical Professors: John Barden, Britt Berrett, Abhijit Biswas, Pamela Foster Brady, Shawn Carraher, Larry Chasteen, Paul Convery, David Cordell, Tevfik Dalgic, Michael Deegan, Kutsal Dogan, Howard Dover, Greg Durham, Forney Fleming III, Randall S. Guttery, Charles Hazzard, William Hefley, Robert Hicks, Gerald (Jerry) Hoag, Marilyn Kaplan, Peter Lewin, Jeffrey Manzi, John F. McCracken, Dennis McCuistion, Diane S. McNulty, Radha Mookerjee, Joseph Picken, Divakar Rajamani, Daniel Rajaratnam, Kannan Ramanathan, David Ritchey, Arthur Selender, Rajiv Shah, Kenneth Smith, Habte Woldu, Fang Wu, Laurie L. Ziegler

Visiting Clinical Professor: Kyle Edgington

Associate Professors: Nina Baranchuk, Norris Bruce, Huseyin Cavusoglu, Jianqing Chen, Zhonglan Dai, Rebecca Files, Xianjun Geng, J. Richard Harrison, Dorothée Honhon, Kyle Hyndman, Surya N. Janakiraman, Robert L. Kieschnick Jr., Lívia Markóczy, Syam Menon, Toyah Miller, Alp Muharremoglu, Ramachandran (Ram) Natarajan, Valery Polkovnichenko, Orlando C. Richard, Young U. Ryu, Gil Sadka, Jane Salk, Harpreet Singh, David J. Springate, Upender Subramanian, Kelsey D. Wei, Jun Xia, Ying Xie, Yexiao Xu, Alejandro Zentner, Yuan Zhang, Feng Zhao, Yibin Zhou

Clinical Associate Professors: Sonia Leach, Carolyn Reichert, Avanti P. Sethi, Kelly Slaughter, James Szot, Mark Thouin, John McClain Watson

Assistant Professors: Mehmet Ayvaci, Emily Choi, Bernhard Ganglmair, Atanu Lahiri, Sheen Levine, Bin Li, Jun Li, Meng Li, Ningzhong Li, Xiaolin Li, Naim Bugra Ozel, Arzu Ozoguz, Anyan Qi, Alejandro Rivera Mesias, Alessio Saretto, Serdar Simsek, Gonca P. Soysal, Shaojie Tang, Christian Von-Drathen, Malcolm Wardlaw, Han (Victor) Xia, Steven Xiao, Shengqi Ye, Nir Yehuda, Jieying Zhang, Zhe (James) Zhang, Xiaofei Zhao

Clinical Assistant Professors: Shawn Alborz, Athena Alimirzaei, Moran Blueshtein, Judd Bradbury, John Gamino, Ayfer Gurun, Maria Hasenhuttl, Julie Haworth, Jeffery (Jeff) Hicks, Kristen Lawson, Vance Lewis, Liping Ma, Ravi Narayan, Dawn Owens, Parneet Pahwa, Anastasia V. Shcherbakova, Jeanne Sluder, Nassim Sohaee

Visiting Assistant Professor: Lale Guler

Senior Lecturers: Arthur M. Agulnek, Semiramis Amirpour, Frank Anderson, Anindita Bardhan, Daniel Bochsler, Tiffany A. Bortz, Richard Bowen, Monica E. Brussolo, George DeCourcy, Eugene (Gene) Deluke, Alexander Edsel, Amal El-Ashmawi, Carol Flannery, Mary Beth Goodrich, Thomas (Tom) Henderson, Jennifer G. Johnson, Jackie Kimzey, Chris Linsteadt, Michele Lockhart, Joseph Mauriello, Victoria D. McCrady, Edward Meda, Prithi Narasimhan, Madison Pedigo, Matt Polze, James Richards, Debra Richardson, Margaret Smallwood, Steven Solcher, David Spivey, Luell (Lou) Thompson, Amy L. Troutman, Jeremy Vickers, Robert Wright, Kathy Zolton, Hubert Zydorek

Degree Requirements

The Master of Science in Marketing program (MS MKT) is designed to meet the needs of students in today's data driven marketplace, where the exponential growth in data generated from store scanners and Web transactions, navigation, search, and more recently, social media, requires new marketing skills and knowledge. Students may choose any of the tracks below as part of their degree program.

  • Advertising and Brand Management
  • Business Development and Sales
  • Digital Advertising and Marketing
  • Marketing Analytics and Customer Insights
  • Marketing Management
  • Product Management

The Master of Science in Marketing is designed for students with or without previous educational background in this area. Courses are primarily offered in the late afternoon and evenings of weekdays. Several courses are currently offered online.

At least 36 semester credit hours of management coursework is required for the Master of Science degree, including six semester credit hours of business core courses, nine semester credit hours of marketing core courses and 21 semester credit hours of marketing focused core courses and/or electives depending on the track chosen.

Students can obtain a dual MS and MBA degree by taking a total of 63 semester credit hours (assuming they meet all the degree requirements for both programs). Students must maintain a 3.0 grade-point average (GPA) in both core courses and in aggregate courses to qualify for the MS degree.

Prerequisites

Calculus is not a requirement or prerequisite for the MS in Marketing degree program.

Course Requirements

Business Core Courses: 6 semester credit hours

MKT 6301 Marketing Management

OPRE 6301 Quantitative Introduction to Risk and Uncertainty in Business

Marketing Core Courses: 9 semester credit hours

MKT 6309 Marketing Research

MKT 6310 Consumer Behavior

MKT 6339 Capstone Marketing Decision Making

or MKT 6350 Competitive Marketing Strategy

Specialized Tracks: 21 semester credit hours

Choose from one of the following four specialized tracks or from the Marketing Management Track

Advertising and Branding Track

Advertising and Branding Core Courses (12 semester credit hours)

MKT 6321 Interactive and Digital Marketing

MKT 6330 Brand Management

MKT 6332 Advertising and Promotional Strategy

MKT 6335 Advertising Research

Advertising and Branding Elective Courses (9 semester credit hours)

MKT 6323 Database Marketing

MKT 6340 Marketing Projects Lab

MKT 6341 Campaign Management and Digital Analytics Lab

MKT 6342 Marketing Customer Insights Development

MKT 6343 Content and Social Media Marketing

MKT 6350 Competitive Marketing Strategy

MKT 6365 Marketing Digital Lab

MKT 6V98 Marketing Internship

MIS 6344 Web Analytics

MIS 6373 Social Media and Business

Business Development and Sales Track

Business Development and Sales Core Courses (12 semester credit hours)

MKT 6331 Building and Managing Professional Sales Organizations

MKT 6334 Digital Sales Strategy

MKT 6382 Professional Selling I

MKT 6383 Professional Selling II

Business Development and Sales Elective Courses (9 semester credit hours)

MKT 6321 Interactive and Digital Marketing

MKT 6323 Database Marketing

MKT 6331 Building and Managing Professional Sales Organizations

MKT 6333 Channels of Distribution and Retailing

MKT 6338 Enterprise Systems and CRM

MKT 6341 Campaign Management and Digital Analytics Lab

MKT 6342 Marketing Customer Insights Development

MKT 6V98 Marketing Internship

BPS 6360 Management and Organizational Consulting: Theory and Practice

OB 6332 Negotiation and Dispute Resolution

Digital Advertising and Marketing Track

Digital Advertising and Marketing Core Courses (12 semester credit hours)

MKT 6321 Interactive and Digital Marketing

MKT 6334 Digital Sales Strategy

MKT 6341 Campaign Management and Digital Analytics Lab

MKT 6365 Marketing Digital Lab

Digital Advertising and Marketing Elective Courses (9 semester credit hours)

MKT 6323 Database Marketing

MKT 6332 Advertising and Promotional Strategy

MKT 6335 Advertising Research

MKT 6338 Enterprise Systems and CRM

MKT 6340 Marketing Projects Lab

MKT 6342 Marketing and Customer Insights Development

MKT 6343 Content and Social Media Marketing

MKT 6V98 Marketing Internship

IMS 6314 Global E-Business Marketing

MIS 6344 Web Analytics

MIS 6373 Social Media and Business

Marketing Analytics and Customer Insights Track

Marketing Analytics and Customer Insights Core Courses (9 semester credit hours)

MKT 6323 Database Marketing

OPRE 6332 Spreadsheet Modeling and Analytics

MIS 6324 Business Analytics with SAS

Marketing Analytics and Customer Insights Elective Courses (12 semester credit hours from one focus area)

Analytics Focus (12 semester credit hours)

MKT 6337 Marketing Predictive Analytics using SAS

MKT 6340 Marketing Projects Lab

MKT 6362 Marketing Models

MKT 6V98 Marketing Internship (1-3 credit hours)

BUAN 6390 Analytics Practicum

MECO 6312 Applied Econometrics and Time Series Analysis

MIS 6309 Business Data Warehousing

MIS 6320 Database Foundations

or MIS 6326 Data Management

MIS 6334 Advanced Business Analytics with SAS

MIS 6380 Data Visualization

OPRE 6398 Prescriptive Analytics

Or

Customer Insights Focus (12 semester credit areas)

MKT 6321 Interactive and Digital Marketing

MKT 6335 Advertising Research

MKT 6336 Pricing

MKT 6338 Enterprise Systems and CRM

MKT 6341 Campaign Management and Digital Analytics Lab

MKT 6342 Marketing Customer Insights Development

MKT 6343 Content and Social Media Marketing

MKT 6V98 Marketing Internship (1-3 credit hours)

BPS 6360 Management and Organizational Consulting: Theory and Practice

MIS 6344 Web Analytics

MIS 6372 IT Services Management

MIS 6380 Data Visualization

Product Management Track

Product Management Core Courses (12 semester credit hours)

MKT 6329 New Product Development

MKT 6330 Brand Management

MKT 6336 Pricing

MKT 6362 Marketing Models

Product Management  Elective Courses (9 semester credit hours)

MKT 6331 Building and Managing Professional Sales Organizations

MKT 6332 Advertising and Promotional Strategy

MKT 6333 Channels of Distribution and Retailing

MKT 6334 Digital Sales Strategy

MKT 6340 Marketing Projects Lab

MKT 6341 Campaign Management and Digital Analytics Lab

MKT 6342 Marketing Customer Insights Development

MKT 6350 Competitive Marketing Strategy

MKT 6360 Services Marketing

MKT 6380 Market Entry Strategies

MKT 6V98 Marketing Internship

IMS 6310 International Marketing

MIS 6360 Agile Project Management

OPRE 6362 Project Management in Engineering and Operations

Marketing Management Track: 21 semester credit hours

For this track, there are no track core courses. Students may select any 21 semester credit hours from the offerings listed below. However, at least nine semester credit hours must be from Marketing Area courses (that is have an MKT prefix in the course number).

Marketing Area Courses (at least 9 semester credit hours)

MKT 6321 Interactive and Digital Marketing

MKT 6323 Database Marketing

MKT 6328 Product Management

MKT 6329 New Product Development

MKT 6330 Brand Management

MKT 6331 Building and Managing Professional Sales Organizations

MKT 6332 Advertising and Promotional Strategy

MKT 6333 Channels of Distribution and Retailing

MKT 6334 Digital Sales Strategy

MKT 6335 Advertising Research

MKT 6336 Pricing

MKT 6337 Marketing Predictive Analytics Using SAS

MKT 6338 Enterprise Systems and CRM

MKT 6340 Marketing Projects Lab

MKT 6341 Campaign Management and Digital Analytics Lab

MKT 6342 Marketing Customer Insights Development

MKT 6343 Content and Social Media Marketing

MKT 6350 Competitive Marketing Strategy

MKT 6360 Services Marketing

MKT 6362 Marketing Models

MKT 6365 Marketing Digital Lab

MKT 6380 Market Entry Strategies

MKT 6383 Professional Selling II

MKT 6V98 Marketing Internship

Non-Marketing Area Courses

ACCT 6201 Introduction to Financial Accounting (dual MS MKT/MBA only)

ACCT 6305 Accounting for Managers (dual MS MKT/MBA only)

BPS 6360 Management and Organizational Consulting: Theory and Practice

BUAN 6390 Analytics Practicum

ENTP 6370 Innovation and Entrepreneurship

ENTP 6375 Technology and New Product Development

ENTP 6382 Professional Selling I

ENTP 6390 Business Model Innovation

FIN 6301 Financial Management (dual MS MKT/MBA only)

IMS 6310 International Marketing

IMS 6314 Global E-Business Marketing

IMS 6360 International Strategic Management

MECO 6312 Applied Econometrics and Time Series Analysis

MIS 6302 Information Technology Strategy and Management

MIS 6309 Business Data Warehousing

MIS 6324 Business Analytics with SAS

MIS 6326 Database Management

MIS 6334 Advanced Business Analytics with SAS

MIS 6344 Web Analytics

MIS 6360 Agile Project Management

MIS 6373 Social Media and Business

MIS 6380 Data Visualization

OB 6301 Organizational Behavior (dual MS MKT/MBA only)

OB 6332 Negotiation and Dispute Resolution

OPRE 6302 Operations Management

OPRE 6332 Spreadsheet Modeling and Analytics

OPRE 6362 Project Management in Engineering and Operations

OPRE 6371 Purchasing, Sourcing and Contract Management

OPRE 6398 Prescriptive Analytics

Updated: 2016-06-17 08:30:01 - v