UT Dallas 2013 Graduate Catalog

Naveen Jindal School of Management

Master of Science in Marketing

36 semester credit hours minimum

Degree Requirements

The Master of Science in Marketing program is designed to meet the needs of students in today's data driven marketplace, where the exponential growth in data generated from store scanners and web transactions, navigation, search, and more recently, social media requires new marketing skills and knowledge.

The Master of Science in Marketing program allows students to choose from five different tracks:

  • Advertising & Brand Management
  • Digital Advertising & Marketing
  • Marketing Analytics and Market Research (optional Academic Certificate)
  • Marketing Management
  • Product Management (optional Academic Certificate)
  • The Master of Science in Marketing is designed for students with or without previous educational background in this area. Courses are primarily offered in the late afternoon and evenings of weekdays. Several courses are currently offered through the World Wide Web.

    At least 36 semester credit hours of management coursework is required for the Master of Science degree, including nine (9) semester credit hours of business core courses, nine (9) semester credit hours of marketing core courses and 18 semester credit hours of marketing focused core courses and/or electives depending on the track chosen.

    Students can obtain a dual MS and MBA degree by taking a total of 63 semester credit hours (assuming they meet all the degree requirements for both programs). Students must maintain a 3.0 grade point average in both core courses and in aggregate courses to qualify for the MS degree.

    Prerequisites

    Calculus is NOT a requirement or prerequisite for the MS in Marketing degree program.

    Course Requirements

    Business Core Courses: 9 semester credit hours

    MKT 6301 Marketing Management
    OPRE 6301 Quantitative Introduction to Risk and Uncertainty in Business
    MIS 6326 Data Management
    or MIS 6320 Database Foundations

    Marketing Core Courses: 9 semester credit hours

    MKT 6309 Marketing Research
    MKT 6310 Consumer Behavior
    MKT 6339 Capstone Marketing Decision Making
    or MKT 6350 Competitive Marketing Strategy

    Specialized Tracks: 18 semester credit hours

    Choose from one of the following four specialized tracks OR from the Marketing Management Track

    Advertising & Branding Track

    Advertising & Branding Core Courses (12 semester credit hours)

    MKT 6321 Interactive & Digital Marketing
    MKT 6330 Brand Management
    MKT 6332 Advertising and Promotional Strategy
    MKT 6335 Advertising Research

    Advertising & Branding Elective Courses (select 6 semester credit hours)

    MKT 6323 Database Marketing
    MIS 6373 Social Media and Business
    MKT 6340 Marketing Projects
    MKT 6350 Competitive Marketing Strategy
    MKT 6365 Marketing Digital Lab
    MIS 6344 Web Analytics
    MIS 6373 Social Media and Business
    Digital Advertising & Marketing Track

    Digital Advertising & Marketing Core Courses (9 semester credit hours)

    MKT 6321 Interactive & Digital Marketing
    MKT 6365 Marketing Digital Lab
    MKT 6332 Advertising and Promotional Strategy

    Elective Options for Digital Advertising & Marketing (select 9 semester credit hours)

    IMS 6314 Global E-Business Marketing
    MIS 6373 Social Media and Business
    MKT 6320 New Technology Forecasting
    MKT 6323 Database Marketing
    MKT 6335 Advertising Research
    MKT 6340 Marketing Projects
    MIS 6344 Web Analytics
    Marketing Analytics & Market Research Track

    Marketing Analytics & Market Research Core Courses (12 semester credit hours)

    MKT 6321 Interactive & Digital Marketing
    MKT 6323 Database Marketing
    MKT 6337 Marketing Analytics using SAS (or MIS 6334 with consent of Program Director)
    MKT 6362 Marketing Models

    Elective Options for Marketing Analytics & Market Research (select 6 semester credit hours)

    MIS 6344 Web Analytics
    MKT 6320 New Technology Forecasting
    MKT 6335 Advertising Research
    MKT 6336 Pricing
    MKT 6340 Marketing Projects
    OPRE 6332 Spreadsheet Modeling

    For optional SAS Graduate certification (all 3 plus OPRE 6301)

    MIS 6324 Business Intelligence Software and Techniques
    MIS 6309 Business Data Warehousing [with SAP]
    MIS 6334 Advanced Business Intelligence [with SAS]
    Product Management Track

    Product Management Core Courses (12 semester credit hours)

    MKT 6362 Marketing Models
    MKT 6329 New Product Development
    MKT 6330 Brand Management
    MKT 6336 Pricing

    Elective Options for Product Management (select 6 semester credit hours)

    IMS 6310 International Marketing
    MKT 6320 New Technology Forecasting
    MKT 6331 Building and Managing Professional Sales Organizations
    MKT 6332 Advertising and Promotional Strategy
    MKT 6333 Channels of Distribution and Retailing
    MKT 6340 Marketing Project
    MKT 6350 Competitive Marketing Strategy
    MKT 6360 Services Marketing
    MKT 6380 Entrepreneurial Marketing
    OPRE 6362 Project Management

    Marketing Management Track: 18 semester credit hours

    For this track, there are no track core courses. Students may select any 18 semester credit hours from the offerings listed below; however, at least 9 semester credit hours must be from the marketing area courses (i.e. have a MKT prefix in the course number).

    Marketing Area Courses (at least 9 semester credit hours)

    MKT 6320 New Technology Forecasting
    MKT 6321 Interactive & Digital Marketing
    MKT 6323 Database Marketing
    MKT 6328 Product Management
    MKT 6329 New Product Development
    MKT 6330 Brand Management
    MKT 6331 Building and Managing Professional Sales Organizations
    MKT 6332 Advertising and Promotional Strategy
    MKT 6333 Channels of Distribution and Retailing
    MKT 6335 Advertising Research
    MKT 6336 Pricing
    MKT 6337 Marketing Analytics Using SAS
    MKT 6338 Enterprise Systems and CRM
    MKT 6340 Marketing Projects
    MKT 6350 Competitive Marketing Strategy
    MKT 6360 Services Marketing
    MKT 6362 Marketing Models
    MKT 6380 Marketing Entry Strategies

    Non-Marketing Area Courses

    ACCT 6201 Introduction to Financial Accounting (dual MS MKT-MBA only)
    ACCT 6305 Accounting for Managers (dual MS MKT-MBA only)
    ENTP 6382 Professional Selling
    ENTP 6390 Business Model Innovation
    FIN 6301 Financial Management (dual MS MKT-MBA only)
    IMS 6310 International Marketing
    IMS 6314 Global E-Business Marketing
    MIS 6309 Business Data Warehousing [with SAP]
    MIS 6324 Business Intelligence Software and Techniques
    MIS 6334 Advanced Business Intelligence [with SAS]
    MIS 6344 Web Analytics
    OB 6301 Organizational Behavior
    OPRE 6332 Spreadsheet Modeling and Analytics
    OPRE 6362 Project Management
    Updated: April 3, 2014 - Visitor: 1238