MKT6341 - Campaign Management and Digital Analytics Lab

MKT 6341 Campaign Management and Digital Analytics Lab (3 semester credit hours) This course provides students with both theoretical and practical knowledge using campaign management software. The course covers marketing automation, optimization and testing, retargeting, attribution, and especially the use and deployment of web analytics. The analytical, direct marketing, and decision making techniques are an overarching component of the course. Prerequisite: MKT 6301 or instructor consent required. (0-3) Y