UT Dallas 2012 Undergraduate Catalog

School of Arts and Humanities

Emerging Media and Communication (B.A.)

The undergraduate major in Emerging Media and Communication (EMAC) is designed to educate "communicators of the twenty-first century" who can contribute to evolving fields such as journalism, advertising, public relations, corporate and civic communications, and the entertainment industry. The changing nature of communication in a technologically sophisticated, message-saturated and global economy has created a major and fast-growing need for graduates with the ability to communicate effectively in a wide range and mix of media. These new communicators will combine technological expertise with effective communication skills across multiple media platforms, developing "new media literacy" in response to the digital revolution that has radically changed all aspects of human communication.

Students will receive substantive educational training in the rhetorical, cultural, and cognitive aspects of communication, with an emphasis on new and emerging media. The EMAC program reflects a commitment to the concept of "applied humanities," as the curriculum balances theoretical understanding with opportunities for practical application. Some courses are predominantly academic, focusing on matters such as theory and history. Others blend academic analysis with practical application.

Today's technologically sophisticated and media rich environment requires a comprehensive approach to communication that includes but is not restricted to traditional notions of writing and rhetoric. Students who complete the prescribed curriculum will be able to identify appropriate media and effective rhetorical approaches for a wide range of purposes, audiences and situations. The curriculum integrates courses from three areas: communication/psychology, humanities, and media studies. Courses in Communication and Psychology focus both on the cognitive and social processes of communication to help students understand how people create, use and interpret messages. The humanities courses provide students with aesthetic, cultural and philosophic contexts for studying and employing emerging forms of technologically mediated communication. The media studies courses allow students to gain the expertise to communicate effectively using advanced forms of digital technology while honing collaborative skills. The curriculum culminates with a collaborative capstone project that requires students to integrate the three components with the creation, dissemination and contextual analysis of a multi-media text.

Educational Objectives

Students who complete a B.A. in EMAC will become effective producers and consumers of technologically mediated communication who can combine technological expertise with strategic communication skills. Graduates will be able to demonstrate this integrated expertise as they:

  • Analyze communication opportunities to employ the most appropriate complex of media and rhetorical strategies to create and disseminate informative, entertaining and persuasive messages
  • Create and/or apply digital content for existing and/or emerging forms of media
  • Adapt their messages to audiences and technological constraints while retaining (and amplifying) the benefits provided by existing and emerging media
  • Anticipate the ethical implications of emerging media and their power to shape public opinion.
  • Facilities

    EMAC students have access to sophisticated facilities that include computer laboratories, a sound design laboratory, a Motion Capture laboratory and other facilities designed to encourage collaborative learning experiences.

    Bachelor of Arts in Emerging Media and Communication

    Degree Requirements (120 semester credit hours)

    I. Core Curriculum Requirements1: 42 semester credit hours

    Communication (6 semester credit hours)

    3 semester credit hours Communication (RHET 1302)
    3 semester credit hours Communication Elective (COMM 3300)

    Social and Behavioral Sciences (15 semester credit hours)

    6 semester credit hours Government (GOVT 2301 and GOVT 2302)
    6 semester credit hours American History
    3 semester credit hours Social and Behavioral Science Elective (PSY 2301)

    Humanities and Fine Arts (6 semester credit hours)

    3 semester credit hours Fine Arts (FILM 2332)
    3 semester credit hours Humanities (HUMA 1301)

    Mathematics and Quantitative Reasoning (6 semester credit hours)

    3 semester credit hours College Math (MATH 1314)
    3 semester credit hours Quantitative Mathematics (PSY 2317)

    Science (9 semester credit hours including at least one course with a substantial laboratory component)

    II. Major Requirements, Lower Division: 15 semester credit hours

    ATEC 2382 Computer Imaging
    ATEC 2384 Basic Design Principles and Practices
    ATEC 2385 Sound Design
    ATEC 2321 Writing and Research for Emerging Media
    ATEC 2322 Theories of Emerging Media and Communications

    III. Major Requirements, Upper Division: 30 semester credit hours

    Major Core Courses

    COMM 3300 Reading Media Critically
    COMM 3342 Topics in Communication2
    COMM 4314 Persuasion
    ATEC 3326 Emerging Media Production
    ATEC 3361 Internet Studio I
    EMAC 4325 Digital Writing
    ATEC 4326 Advanced Emerging Media Production
    EMAC 4V80 Capstone Project
    PSY 3331 Social Psychology
    or COMM 3311 Interpersonal Communication
    PSY 3351 Mass Communication and Behavior

    IV. Elective Requirements: 33 semester credit hours

    Prescribed Electives (15 semester credit hours)

    Any five of the following:

    ARTS 4308 Image/Text
    ATEC 3330 Digital Video Production I
    ATEC 3363 Basic Interaction Design
    ATEC 4330 Digital Video Production II
    ATEC 4341 Digital Marketing Design
    ATEC 4346 Story-Telling for New Media
    ATEC 4347 Advanced Design
    CGS 4352 Human Computer Interactions I
    CGS 4353 Human Computer Interactions II
    COMM 3301 Public and Professional Speaking for Business
    COMM 3311 Interpersonal Communication
    COMM 3342 Topics in Communication2
    COMM 4340 Small Group Communication
    COMM 4350 Intercultural Communication
    COMM 4351 U.S. Culture & Communication
    CRWT 3308 Creating Nonfictions
    EMAC 3328 The Digital Society
    EMAC 3343 Social Networks
    EMAC 4372 Topics in Emerging Media and Communication
    PSY 3355 Psychology of Creativity

    Advanced Electives (6 semester credit hours)

    Students are required to take at least six semester credit hours of advanced electives outside their major field of study. These must be either upper-division classes or lower-division courses that have prerequisites.

    Free Electives (12 semester credit hours)

    Both upper-and lower-division courses may be used as electives, but students must complete at least 51 semester credit hours of upper-division credit to qualify for graduation.

    1. Curriculum Requirements can be fulfilled by other approved courses from accredited institutions of higher education. The courses listed in parentheses are recommended as the most efficient way to satisfy both Core Curriculum and Major Requirements at UT Dallas.
    2. Repeatable for credit up to 6 semester credit hours.
    Updated: April 6, 2014 - Visitor: 104